Feature Interview: Ryan Kuehl - The man that signed Spieth

Owen Davies of Golfshake.com catches up with Ryan Kuehl VP of Sports Marketing and Sponsorships from Under Armour at the 2016 PGA Merchandise Show.

They discuss the UA technology and innovation and the focus on giving golfers an edge through the UA range including Storm technology, ColdGear® Infrared & GORE-TEX® products.  They also briefly discuss the players including Jordan Spieth and Matthew Fitzpatrick and how they are involved in the processes.