Dropping for relief

What does the rule say if the ball touches the player or his equipment while dropping for relief?

If the ball, when dropped, touches any person or the equipment of any player before or after it strikes a part of the course and before it comes to rest, the ball must be re-dropped, without penalty. There is no limit to the number of times a ball must be re-dropped in these circumstances.

You can find the Rule here:

http://www.usga.org/Rule-Books/Rules-of-Golf/Rule-20/#20-2