La Cala & You - Autumn Greensomes

The perilous economic of the past few years have resulted in troubled times for companies in every industry. The Leisure space including golf is not immune. With the growth in the number of golfers remaining flat while new golf course construction has continued apace, golf clubs are turning to loyalty promotions to capture a bigger portion of frequent golfers.

To compete in such a golfer’s market, public courses worldwide are turning to nascent loyalty programmes to entice new golfers and keep existing clients happy. Offers include special rates, free buggies or events. Email campaigns are becoming more frequent.

Over the past 20 years La Cala Resort has developed into the biggest golf and leisure destination in Spain with three 18-hole courses and Spain's only David Leadbetter Golf Academy. The resort is located in the heart of the Costa del Sol between Marbella and Mijas and only 30 minutes from Malaga airport.

The resort’s “laCala&You” affinity card offers non-residents an opportunity to sample the facilities.

The programme was launched in May 2007 and is open to anyone over 18 years who completes an application form in the resort or via the website. There are now over 2,500 members of the “laCala&You” scheme from 22 countries.

The programme offers a range of benefits to its cardholders, including discounts on hotel, golf packages, free Spa thermal circuits, free buggies and hotel restaurant discounts. There are also exclusive competitions and events for members.

Around 500 players take part each year in “laCala&You” competitions. 

The latest competition was the laCala&You Autumn greensomes which took place in October on Campo Asia. The competition was held in the greensomes (Stableford) format and the general reaction of the competitors was extremely positive. In particular, the cardholders enjoyed the opportunity to meet and develop friendships that can be renewed on an annual basis at subsequent events.

“laCala&You Autumn Greensomes” Results:

1. Adela Martínez Reche & Juan Manuel Martínez Del Valle 40 Pts (Net)

2. Emilio Pérez Martínez & Cristina García Holtzmann 36 Pts (Net)

3. Pedro Torregrosa Martínez & Francisco Escalona Cals 33 (Net)

Special Prize: David Bridge

Next competition “laCala&You” Christmas Open will take in December 19th. 

More information is available at www.lacala.com or contact at [email protected]