We review all four new Cobra OPTM drivers

Cobra has released its exciting new family of OPTM woods, headlined by four drivers, the OPTM LS, OPTM X, OPTM MAX-K and OPTM MAX-D, which are set to be a hugely popular addition to the market in 2026.

Featuring POI (Product of Inertia) Shaping, Adaptive POI Weighting, H.O.T. Face and FUTUREFIT33, these clubs are packed with fresh innovations and proven technologies that will deliver a product to be reckoned with.

There is a significant focus on enhanced forgiveness within this range, with the MAX-D being engineered for maximum draw bias, the MAX-K has been crafted for stability, while the LS is the design for those who value low spin performance. The X serves as the standard model.

Golfshake Equipment Expert, Ryan Rastall has taken a closer look at each of the new drivers for a comprehensive indoor test on Trackman from his fitting studio at Howley Hall Golf Club in Leeds. Ryan hits the clubs and compares the numbers to discover which type of golfer is best suited to them.

Cobra OPTM Drivers Review | LS vs X vs MAX-K vs MAX-D

If you want to know a little bit more, let's take a glance at the essential details, explaining what exactly POI is.

The new low POI design of each OPTM driver, which is delivered via both improved shaping and adaptive weighting, works with Cobra’s other technologies to reduce shot dispersion by up to 23 percent. Unlike MOI (moment of inertia), which is a measure of how resistant a clubhead is to twisting on off-centre hits on the vertical and horizontal axes, POI measures how a clubhead rotates diagonally across all axes at once. For that reason, a high MOI is desired to correct off-centre hits while a low POI is favoured to deliver more accurate shots that don’t create as much gear effect. The result is tighter dispersion down range. 

Jose Miraflor, VP of Product Architecture and Consumer Connections at Cobra Puma Golf, said: "MOI is still important, but POI is the next frontier in terms of overall accuracy. In design, we want to increase MOI (stability) while also reducing POI (3D twisting). POI finetunes forgiveness into directional consistency as it allows the clubhead to rotate more naturally with your swing. If you’re playing a 10k driver but wonder why hits on the high toe, for example, are still producing noticeably wild results, it’s probable your driver has a high POI design, which is a common fault of many current high MOI models." 

Each driver in the OPTM family features unique AI-Optimised POI Shaping to increase rotational stability as well as AI Optimised Adaptive POI Weighting for enhanced CG placement. Clubhead shapes are more rounded to place the CG more in the centre of the clubhead, while AI-optimised external weights are placed in new locations with the goal of producing the lowest POI possible. The LS driver, which features a tour profile and tends to work best for faster swingers, features weight ports in the high toe, mid heel and back, with 11g, 7g, and 3g moveable weights, while the X model features a tour preferred profile and weight ports in the mid-high toe and back with 11g and 3g moveable weights. The MAX-K, the most forgiving of the four models with the highest MOI, features an oversize profile for maximum forgiveness and a fixed 11g rear weight. The MAX-D, which is aimed at players who desire slice correction, features a lightweight design, built-in draw bias, and oversized profile with a fixed 11g weight in the heel area of the clubhead. 

"A poll of golfers asking what would inspire them to buy a new driver indicates the top three reasons are distance, accuracy and forgiveness," added Miraflor. "Cobra is traditionally known for distance and in 2025, our MAX-K driver delivered exceptional forgiveness. In 2026, we are delivering our longest, most accurate drivers ever."  

The new OPTM family also features the patented FUTUREFIT33 ADJUSTABLE HOSEL SYSTEM, which is the most significant and innovative fitting technology to date. The system allows for 33 unique loft and lie settings that can be adjusted independently, unlocking an unprecedented number of fitting options. All 33 settings can be accessed quickly and easily on the spot, allowing fitters and golfers the opportunity to make desired adjustments in a studio, at home or on the range. 

All four new OPTM drivers also feature a multi-material construction with lightweight gloss carbon crown and lightweight titanium frame. A forged face insert with H.O.T. Face Technology with 15 hot spots across the clubface delivers a higher CT across the face for more robust distance and ball speeds.  

The men’s OPTM family of drivers will retail at £479 each, the OPTM MAX-K and MAX-D drivers are also available in a women’s edition (£479), featuring a black gloss crown and sole with gloss silver and mint green accents.  

Alongside the new drivers, golfers can also benefit from an intriguing range of fairway woods and hybrids that take advantage of the same technologies. These include ADAPTIVE POI WEIGHTING, FUTUREFIT33, and H.O.T. FACE. The new OPTM fairways are available in three models (LS, X, and MAX) to fit the full spectrum of golfers.

OPTM LS Titanium Fairway

The LS (£349) is designed to provide a combination of maximum ball speed and accuracy with the deepest face and lowest spin rates of the three OPTM models. 3g, 11g, and 14g moveable weights in the rear, heel, and toe areas allow for optimised POI and customised performance while a low and forward CG location yields the fastest speed in the OPTM fairway family. Other features include FUTUREFIT33 Technology, which provides 33 loft and lie combinations for maximised ball flight tuning and variable thickness H.O.T. Face Technology for improved launch and faster ball speeds on off-centre strikes. The LS comes in 3W (14.5 o), 3 HF (16 o) and 5W (17.5 o) with Mitsubushi Kai’li White 60 (X and S) shaft.  

OPTM X Fairway

The OPTM X (£299) provides the most balanced combination of fast speed and forgiveness of the three fairway models. The X model features a mid-CG location and medium face height with 3g and 17g moveable weights in the rear and toe areas of the clubhead. Other features include FUTUREFIT33 Technology, which provides 33 loft and lie combinations for maximised ball flight tuning and variable thickness H.O.T. Face Technology for improved launch and faster ball speeds on off-centre strikes. The X model comes in 3W (15.0 o), 3HF (16.5 o), 5W (18 o), 7W (21 o), and 9W (24 o) with Mitsubishi Kai’li Blue 60 (X, S and R). 

OPTM MAX Fairway

The MAX (£299) is designed to provide the most forgiveness with draw bias in the OPTM fairway line with a back and heel biased CG and the shallowest face of the three models. Weight ports in the rear and heel positions with 14g and 3g moveable weights allow for customised performance. The MAX fairway is available in 3W (15.5 o), 5W (18.5 o), 7W (21.5 o), and 9W (24.5o) with Mitsubishi Kai’li Red 50 (S, R and A) shaft.  

The OPTM MAX is also available in a women’s model in 3W (18.5o), 5W (21.5o), and 7W (24.5 o) with Mitsubishi Vanquish shaft in Ladies flex.  

OPTM Hybrids

These hybrids (£249) feature updated shaping that includes a slightly larger address profile and shallower face height for easier launch and optimised trajectory. ADAPTIVE WEIGHTING for improved CG placement and H.O.T. FACE Technology for added speed make the OPTM hybrids faster and easier to launch than previous models. Like all clubs in the OPTM family, FUTUREFIT33 Technology, which provides 33 loft and lie combinations for maximised ball flight tuning, is also standard. The OPTM Hybrids are available in 3H (19 o), 4H (21 o), 5H (24 o), and 6H (28 o) with KBS PG HYBRID graphite shafts in 85 (S), 75 (R), and 65 (A) flexes. OPTM Women’s Hybrid is also available in 4H (21 o), 5H (24 o), 6H (28 o), and 7H (31 o) with KBS PG Hybrid 55 (L) flex graphite shafts. 

Don't forget that Cobra also revealed their new KING TEC Mini Driver this week, which could be a fine addition to your bag.

However, all of the OPTM products are available for fitting and pre-sale on January 13, 2026, and will be available at retail and online on January 20, 2026.

If you would like to find out more about that, please visit www.cobragolf.com.