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Srixon Opens New UK Centre of Excellence at The Hertsmere

By: Golfshake Editor | Wed 04 May 2022 | Comments


Srixon has just opened its second UK Centre of Excellence, located at The Hertsmere in Hertfordshire, which has been created to become a must-visit hub for golfers in the South of England.

The centre caters for all golfers, from beginner level to elite tour players, who are looking for the most comprehensive Srixon, Cleveland Golf and XXIO custom fitting experience in Europe. 

“I am delighted to announce the opening of our second Centre of Excellence in the UK in partnership with The Hertsmere,” said Sean Hanafusa, CEO and Chairman of Srixon Sports Europe. “At Srixon Sports Europe, we are committed to the quality of service we provide to our dealers, customers and golfers around the UK and Continental Europe. The Hertsmere symbolises this ambition and our desire to continue to work together with our retailers to provide the best Srixon, Cleveland Golf and XXIO product experience for all golfers.

"This new Centre of Excellence is part of the brand’s continued strategy to provide flagship performance facilities across Europe where it can showcase and fit its products in a premium and professional setting. 

“We are working hard to push forward with our brand strategy and part of this is the enhancement of our custom fitting service across Europe. The opening of this second Centre of Excellence in Hertfordshire will be followed by further centres being opened across the UK and Europe in 2023.”

Srixon Centre

Joe Miller, Srixon Sports Europe’s European Product Manager commented: “The Centre of Excellence at The Hertsmere will allow us to get closer to the end consumer, as well as provide our retailer partners in the South with a facility that they can bring their customers to receive the ultimate fitting experience. In our fitting room we have 38 wood, iron and wedge heads complemented by 210 wood, iron and wedge shafts, so delivering thousands of combinations to accommodate every type of golfer.

"It really is an Aladdin’s cave of golf components and technology which anyone can utilise to take their game to the next level with the best equipment on the market, fitted by specially trained PGA Professionals.”

Located in Elstree, The Hertsmere is a family-focused club that is committed to growing the game across all generations and, along with its magnificent facilities, represents the perfect location for Srixon to partner with on this exciting project. 

“We are thrilled to welcome Srixon Sports Europe to The Hertsmere and work in partnership with them on the launch of such a fantastic initiative,” said Stuart Ritchie, Director of The Hertsmere. “The Centre of Excellence will not only allow our golfers to receive the best fitting experience in the game, but it will also attract more people to our facilities who are seeking to take advantage of the best custom fitting experience in the region. We are proud to be the first Centre of Excellence to open in the South of England and look forward to harnessing the opportunities a facility like this will naturally bring to our business.”

The Srixon Centre of Excellence is now open at The Hertsmere and appointments can be booked via the Srixon UK website.

For more information on all products in the Srixon range, please visit www.srixon.co.uk.


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