New ERC Soft Golf Ball Announced by Callaway

By: Golfshake Editor | Fri 04 Jan 2019 | Comments


Callaway Golf continues to innovate following the announcement of their latest ball in 2019 with the release of the ERC Soft. New for 2019, this three-piece, dual core, ERC Soft golf ball features 'Triple Track Technology', new hybrid cover and Graphen-infused core first seen in the widely acclaimed 2018 Chrome Soft.

The new patented 'Triple Track Technology' utilizes Vernier Acuity Precision, the same visual technology used to land planes on aircraft carriers. Triple Track Technology helps to improve alignment compared to a regular side stamp alignment aid.

Additionally, ERC Soft is loaded with ground-breaking technologies, including the largest Graphene- infused Dual SoftFast Core. A new groundbreaking Hybrid Cover producing an incredibly soft multi-material cover which promotes fast ball speeds for long distance through the bag but still with great feel.

We recently caught up with Jason Finley, Global Director Brand Management at Callaway Golf to discover more about the innovation behind the ERC, which is set to be a popular addition to the market this year.

 


Features & Benefits

ERC Soft

Longest Golf Ball With Soft Feel

ERC Soft has completely reinvented how a distance ball performs with new innovative Hybrid Cover. This multi-material cover creates an exceptional combination of faster ball speeds for longer distance, incredibly soft feel, and noticeably higher spin for excellent control around the green.

Fast Ball Speeds & Low Spin Off The Driver

ERC Soft features a larger Graphene-infused Dual SoftFast Core. This groundbreaking technology features a larger inner core that maximizes compression energy while minimizing driver-spin and promoting high launch for long distance.

Advanced Alignment From Triple Track Technology

ERC Soft prominently features Triple Track lines on the ball for improved putting accuracy. Triple Track uses Vernier Visual Acuity to improve alignment compared to a regular side stamp alignment aid.

Triple Track Technology ERC Soft

**The ERC Soft Name**

Ely Reeves Callaway, the founder of Callaway Golf, was a visionary and an innovator in golf. He was a creator, a facilitator and a force for change.  Callaway say 'Ely powers our passion for developing revolutionary products, and ERC Soft is a ball so singular and special that there’s only one name worthy of stamping on its cover.'

The ERC Soft Golf ball will be available to buy from the 8th Feb 2019 with an RRP of £34.99


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