The new 913 is Titleist's most customisable driver to date

By: Owen Davies | Mon 03 Sep 2012

Ever since the launch of the Titleist 910 Driver Titleist have had a focus on the customisation of their clubs, recognising the importance of custom fgitting and adjustability to the modern golfer. The Titleist 913 is their latest driver and features more options to adjust the lie and loft of the club:

The SureFit Tour hosel, which debuted on Titleist 910 drivers, allows golfers to set loft and lie independently to optimise ball flight – higher or lower, and for more draw or fade for improved shot control and maximum distance.Vice President of research and development Dan Stone commented on Titleists fitting system:

"We call it 'Tour Van-in a hosel' because that was our inspiration for designing SureFit Tour in that it provides all the power of a tour van – the ability to bend for loft and lie, and interchange shafts – right on the tee at the point of fitting,"

The dual angle SureFit Tour hosel features a sleeve and ring, each with four settings. The sleeve settings are numbered 1, 2, 3, 4 and the ring settings are lettered A, B, C, D. In total there are 16 settings, each creating a unique loft and lie combination.

Steve Pelisek, general manager of Titleist spoke on the beefit of Titleist customisation:

"We've already seen the fitting effectiveness of the SureFit Tour hosel with the success of 910 metals. Tour players down to players with more moderate swing speeds benefit greatly from a more precise fit."

Titleist 913 is packed with technological improvements

While past generation D2 and D3 models each featured different launch and spin characteristics, the new 913D2 and 913D3 drivers have equivalent launch and spin because of CG positions that are equally low.

"You have speed around the face, you have the ability to reduce spin and you have the SureFit Tour hosel to adjust launch – that's a pretty powerful combination to increase distance," Pelisek said.

Golfers will notice immediately the 913's fuller, longer, and more powerful sound at impact, which tour players have described as "hotter." The sound was acoustically-engineered by an advanced research team to complement the club's fast-face technology. As sound is a crucial component of feel, one tour player described his first swings with the 913 driver as "exploding off the club face."

Shaft options and Club Specs for the Titleist 913

As ever with titleist equipment the components are first class. The 913 D2 and D3 have a top range of shafts to compliment the head and grip:

The 913's high performance stock shaft matrix features five tour-proven options, including four high-performance shafts (two each from Mitsubishi Rayon and Aldila), to fit a wide range of players and swing speeds.

The stock lineup includes the Mitsubishi Diamana +Plus White 72 (low launch) and Mitsubishi Diamana +Plus Blue 62 (mid launch) and Aldila RIP Phenom 70 (low-mid launch). Mitsubishi Rayon and Aldila driver shafts are currently the most played driver shafts on the PGA Tour. Rounding out the stock shaft matrix is the Mitsubishi Titleist Bassara W 50 (higher launch), the No. 1 sub-60g shaft model on the 2012 PGA Tour and the lightest shaft to ever win on the PGA Tour (Ben Crane, 2011 McGladrey Classic). In addition, Titleist offers an industry-leading number of custom shaft choices.

913D2 Specs

• Head volume: 460cc

• Lofts: 8.5, 9.5, 10.5, 12 RH & LH; 7.5 RH only

• Lie 58.5, Standard Length 45”

• Stock grip: Titleist Tour Velvet 360 degree rubber

913D3 Specs

• Head volume: 445cc

• Lofts: 8.5, 9.5, 10.5 RH & LH; 7.5 RH only

• Lie 58.5, Standard Length 45”

• Stock grip: Titleist Tour Velvet 360 degree rubber

913 Stock Shafts

• Mitsubishi Diamana +Plus White 72