FootJoy Reveals New Tour Alpha Golf Shoes

FootJoy has launched its all-new Tour Alpha, which has been engineered to deliver the latest golf footwear technology and offer the best in stability and comfort.

The Tour Alpha’s premium, power silhouette is packed with visible technology allowing golfers to see and feel the innovation, which is activated throughout each step of the swing sequence, empowering players to take total control of their game.

At the forefront of its innovation is OPS technology - Optimised Performance Stabiliser - a three component innovation that locks-in the golfer’s foot to deliver superior feel, traction and power.

THE 3D MOULDED HEEL COUNTER

The 3D moulded heel provides a stiffer, lighter and aesthetically interesting rear structure that provides lower Achilles’ support and locks the golfer’s heel in place during the swing.

FTF DUAL DUROMETER MIDSOLE

A firm perimeter heel piece, combined with a soft-core midfoot piece. The soft midsole supports the foot with comfort while the firm heel centres the back foot for controlled balance during loading in the swing.

The darker areas of the shoe lock the golfer into the swing for ultimate stability while the lighter areas provide more comfort than FJ has ever had on a Tour series shoe before.

A-FRAME SUPPORT SYSTEM

The A-frame is an external TPU structure that fuses the heel counter and the midsole together, to create synergy within the OPS and deliver ultimate stability at every stage of the swing.

BOA AND BOA AGAIN

The Tour Alpha takes the WRAPID Fit System powered by BOA to new levels, with a BOA and dual BOA offering.

Through extensive testing and pressure mapping the BOA technology is proven to alleviate significant pressure on the top of the golfer’s foot and enhance the golfer’s fit.

Introducing WRAPID 2.0 fit system, featuring a dial on the heel and on the side, the dual BOA option is the next evolution of fit, alleviating pressure even further to help the golfer feel even more connected to the ground and further dials in that precise fit.

FEATURES & BENEFITS

• TPU exterior heel counter to provide exceptional support
• Ortholites Impressions FitBed ensures exceptional comfort
• ChromoSkinTM leather by Pittards
• FTF+ Dual Durometer midsole
• Extra depth last to accommodate thicker FitBed for enhanced cushioning
• A-frame support ensures superior stability

AVAILABLE STYLES

Men’s Double BOA

• White/Navy/Grey SRP: £209.99

Men’s BOA

• White/Grey/Charcoal SRP: £194.99

Men’s

• White/Grey/Lime SRP: £169.99
• White/Grey/Blue SRP: £169.99
• Black/Charcoal/Red SRP: £169.99

LAUNCH AT RETAIL: 18th March

Guy Smith, FJ Footwear Product Manager, said: “Our Tour series has always been our most stable silhouette in the FootJoy portfolio, and the Tour Alpha is undoubtedly our most intelligent golf-specific innovation to date, which pushes the boundary of footwear technology with the OPS system driving performance at every step of the golf swing.

“With the innovation and golf-specific performance focus, the Tour Alpha is set to be golf footwear’s best-in-class and the journey to its launch is a testament to the brand’s relentless pursuit to innovate as we continue to deliver new products that support the golfer to perform when it matters most.”

For more information, please visit https://www.footjoy.co.uk/en_GB/home.