Celebrated apparal brand TravisMathew has made an exciting leap across the Atlantic following its launch in Europe, which has included the announcement that it has signed a five-year relationship with the European Tour to be its official apparel partner.

TravisMathew has been a successful name in the United States, offering stylish and quality products that have multi-purpose potential - they're just as fitting off the golf course as on - and have crossed demographics to attract all age groups.

This was something that Golfshake's Kevin Paver had the opportunity to learn more about during a visit to the brand's HQ at Huntington Beach, California, which included a meeting with Greg Fowler, Senior Manager of Product Knowledge, who explained more about the principles of TravisMathew and what golfers can expect from a brand that we'll be seeing more of in the UK and Europe.

You can see Kevin's Tour of TravisMathew HQ, below.