New QFairway Membership Proves An Instant Hit With Golf's New Generation

QHotels has delivered on its long-term commitment to boosting golf membership numbers and participation levels across the UK after signing up more than 1,000 new golfers to its flexible QFairway club  membership scheme.

QHotels is the  UK’s largest golf resort operator has been overwhelmed by the interest shown in the innovative new scheme – which gives up to 50 rounds of golf for only £375 along with access to an impressive 15 golf courses – since launching it earlier this spring.

Golfers of all ages and abilities have been quick to give their backing to the enterprising initiative including 200 juniors, with children aged 15 and under receiving a free membership when they sign up, providing their parent or guardian also has an adult membership at the same time.

QHotels, the AA Hotel Group of the Year which includes such prestigious venues as The Carrick at Cameron House, Slaley Hall and Forest Pines in its portfolio – believes QFairway ushers in a new era of membership designed by and for the 21st century golfer and golfers across England and Scotland are in full agreement.

Michael Purtill, managing director of QHotels, said: “We’re delighted with the positive response that QFairway has generated since being unveiled.

“We believe that QFairway takes the concept of points-based flexible memberships to a new level and it is clear that golfers feel the same way. We have been inundated with enquiries and are particularly pleased with the number of new juniors that have taken up memberships as a direct response of the initiative.”

To coincide with the launch of QFairway, QHotels held a series of open days at five of its 11 golfing venues at the end of March where golfers were given the opportunity to experience the many advantages of the new scheme.

The flexible points-based membership gives golfers all the benefits of a full club membership – including the facility to hold a handicap and playing rights for club competitions – while offering discount on food and drink, shop purchases, tuition, hotel bed-and-breakfast rates, and, most impressively, access to all of QHotels’ 15 golf courses.

Points may be used for golf, leisure club and spa facilities (where applicable), the driving range and even on buggy hire – all whenever and wherever the member requires. What’s more, unlike traditional golf club memberships, there is no joining fee, meaning that for a relatively small outlay keen nomadic golfers can now achieve their dream of belonging to a club, with all the friendly social benefits that entails.

An even better-value option is available at selected hotels, where for just £295 players can enjoy golf at their chosen home club only.

And the scheme has proved an instant hit in helping to attract more juniors to the game, with QHotels also presenting each youngster with a complimentary seven-iron from the MKids range when they join to practice their skills, thanks to its partnership with The Masters Golf Company.

John Angus, QHotels’ group director of golf, added: “The number of children joining QFairway is very encouraging. For golf membership numbers to start increasing again, it is imperative that we do everything we can to attract more people and that starts with youngsters.

“Juniors are the future of the game and initiatives such as QFairway are vital in helping to give them the best opportunity possible to progress and develop.”

The multi-award-winning, four and five-star QHotels collection offers championship-standard courses in unique resort locations – and now it also provides the perfect membership package for all golfers.

To discover more about QFairway and QHotels, call 0845 2411 320 or visit www.qhotels.co.uk/qfairway