Big Bertha is back. And she’s meaner than ever.
Callaway have announced the return of a lengendary driver - The Big Bertha. The new model is designed to enhance performance and debuts Callaway's Adjustable Perimeter Weighting – an innovative sliding weight that can be moved around the perimeter of the driver head to help individuals produce longer, straighter drives.
Here are four key features that Callaway hope will make the 2014 Big Bertha as popular and game changing as it's previous incarnations:
Adjustable Perimeter Weighting
Allows golfers to precisely locate an 8g sliding weight at any location on an approximately 5-inch track to help optimize shot shape and control dispersion. The placement of the APW along the perimeter of the head is critical in giving Big Bertha its high MOI, which helps retain ball speed and accuracy on off-center impacts, an essential element of a Total Performance Driver.
Hyper Speed Face
Hyper Speed Face technology is predicated on a deep understanding of the probability of where players’ impact locations will be across a driver face, and uses an optimization code based on huge amounts of impact data to help determine the thickness profile of the face. The result is an extremely lightweight and robust face that helps deliver more ball speed where players need it most.
Advanced Adjustable Hosel
Big Bertha enables golfers to independently adjust loft and lie angle to help translate the added ball speed into more distance. Golfers can chose from four different lofts (from -1 to +2) to optimize launch angle and backspin and two different lies, denoted by ‘D’ for Draw and ‘N’ for Neutral, to optimize the directional bias. Together, these provide eight unique combinations that help golfers optimize their distance and dispersion. Callaway’s proprietary hosel technology is also the only adjustable hosel to achieve changes in loft and/or lie without having to rotate the shaft (and graphics) on its axis between settings.
A critical competitive advantage for Callaway, Big Bertha’s crown is made of this high strength, lightweight composite material. This enable Callaway to offer multiple forms of adjustability while keeping the head weight under 200g and the swing weight at D2, which makes the Big Bertha driver extremely easy to swing.
What is a Total Performance Driver?
A Total Performance Driver provides a balance of speed and control and is designed for the broadest segment of the player population, including highly skilled amateurs as well as golfers that are new to the game. Callaway drivers designed for this segment put a great emphasis on forgiveness and performance on off center impacts while also providing advanced adjustability to help optimize trajectory and shot shape for a wide range of abilities.
Big Bertha product specifications and availability
Loft offerings: 9-degrees, 10.5-degrees and 13.5HT (see adjustability option above)
Stock shaft offering: Fubuki Z Shaft
Udesign options: Multiple body colors and paint fill options, plus custom laser engravings on the sole
For more information please visit the Callaway website - Click here