
Callaway Launches Stunning New Apex Irons
Callaway's Apex family of irons have been acclaimed since they first appeared, and that reputation is set to be further enhanced after the launch of several new models that have been engineered to suit all golfers.
Apex Ti Fusion Plated brings together the innovative tech and rewarding performance benefits of Apex Ti Fusion in a spectacular chrome plated finish, while the Apex Ti Fusion 250 boasts this finish in a larger footprint than Ti Fusion, meaning that it offers greater forgiveness.
Joining them and building on the legacy of the Apex Ai200 and Ai300, the new Apex Ai150 is a players design that features an elevated look and feel, better distance, and spin control that more advanced golfers will love.
Let's take a closer look at each of these new irons and what they can offer.
Callaway Apex Ti Fusion Plated & Callaway Apex Ti Fusion 250 Irons
The Apex Ti Fusion Plated and Apex Ti Fusion 250 showcase a breakthrough in materials engineering - a proprietary Callaway process that makes chrome plating on titanium possible. This exclusive finish delivers a bold, timeless look that sets a new standard in premium design.
Apex Ti Fusion 250 offers a larger footprint than the original, with a thicker topline, added offset, and extended blade length. The result? A more confidence inspiring look at address and greater forgiveness when you don’t catch it pure.
Titanium is an advanced material that provides unmatched iron performance. Callaway's brazed titanium construction capitalises on the power of a titanium face combined with the exceptional forged feel of steel.
Leveraging the superiority of titanium, Callaway has provided a face with unbelievable ball speed characteristics. Titanium, the same material used in driver faces, is incredibly efficient and produces a larger sweet spot in an iron than steel.
Both Apex Ti Fusion and Ti Fusion 250 utilises a combination of advanced materials to achieve an unimaginable feel. The titanium face allows for more deflection and interaction with Callaway's patented urethane microspheres. This interaction coupled with a forged, steel body provides a unique feel that is typically only found in single-piece forged irons.
The titanium Ai Smart Face yields incredibly consistent ball speed, spin, and dispersion. The result is the performance of a 2-piece iron with consistency like a muscleback.
RRP: £417 (Per Club) / £2,499 (Full Set)
Callaway Apex Ai150 Irons
Apex Ai150 continues the legacy of the Apex Ai200 and Ai300, emphasisng elevated look and feel, distance, and superior spin consistency.
Blending premium materials and modern shaping, this 1025 forged hollow-body design features a 455 face cup (3i-7i) and 17-4 face (8i-W) for improved ball speed and feel throughout.
Designed for the more advanced golfer, the Ai 150 offers enhanced distance control via the new Ai10x Face technology, a player’s preferred shape and loft package.
RRP: £200 (Per Club) / £1,199 (Full Set)
For more information, please visit https://eu.callawaygolf.com/.
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