Top Links:

Get A Golf Handicap

UK Golf Guide

Golfshake Top 100s

Find Golf Travel Deals

Golf Competitions


Community Forum


Tee Times | Search | Reviews


Gear | Tour | Industry Insider


Video Library | Tuition Sections


Join | Log In | Help | Useful Links


Cleveland Golf Reveals New Premier Putters

By: Golfshake Editor | Wed 17 Feb 2021 | Comments

Cleveland Golf has unveiled its new Huntington Beach SOFT Premier putters, which accompany a range of new Huntington Beach SOFT models. These will officially launch on 20th March 2021, offering a premium putting experience.

“The Huntington Beach SOFT Premier builds upon the success of our current putter line-up,” said Joe Miller, Product Expert at Cleveland Golf Europe. “With new head shapes, sleek designs, and a fitting system for every stroke type, we have a putter that will help any golfer improve their performance on the greens.”

The foundation of the Huntington Beach SOFT Premier is Cleveland Golf’s proprietary Speed Optimised Face Technology (SOFT). SOFT solves the crucial putting issue of distance control. SOFT normalizes the speed of putts across the entire putter face.

The centre of the face features more condensed milling lines, while milling mark frequency decreases going outward from the centre. Unlike similar technologies featured elsewhere, SOFT takes the next step by delivering model-specific milling for each model, so they can deliver optimised distance control regardless of the putter shape.

Huntington Beach SOFT Premier features two specific putter grips to achieve optimal putting performance for each stroke type. For slight or strong arcing strokes, the Lamkin SINKFIT Skinny Pistol grip, combined with a toe-down weighting, will help facilitate clubhead rotation. Meanwhile, the larger Lamkin SINKFIT Pistol grip and face-balanced design is ideal for straight back stroke types.

Cleveland Premier Putters

Key Innovations Inside Huntington Beach SOFT Premier:

  • Grey Satin Finish: Sleek, Grey Satin PVD finish delivers a premium appearance and instils a sense of confidence.
  • Speed Optimised Face Technology: Ensuring consistent speed control and distance performance, Cleveland’s proprietary Speed Optimised Face Technology normalises ball speed across the entire face of the putter, even on off-centre putts.
  • Putting Fit System: With two different grip options, the new Huntington Beach SOFT Premier offers a precise fit depending on your stroke type and model preference.
  • Precision Milled Face: A unique diamond CNC milling pattern increases friction for a pure roll and softer feel at impact.

Furthermore, Cleveland Golf is introducing eight new tour-proven shapes to the Huntington Beach SOFT collection. These new releases offer a similar fitting system.

For slight or strong arc types, the Huntington Beach SOFT Pistol grip comes standard, while straight back stroke types will benefit from the Huntington Beach SOFT Oversized grip.

Huntington Beach SOFT Premier putters are available for £139/ €149, while the new models of Huntington Beach SOFT putters are available for £119/ €129.

For more detailed information on the new Huntington Beach SOFT Premier putters, please visit www.clevelandgolf.co.uk.

What do you think? leave your comments below (Comments)

Tags: putters gear equipment cleveland

Leave your comments below

comments powered by Disqus
Scroll to top