Callaway Launches XR Irons, Drivers, Fairway Woods and Hybrids

Callaway Golf have announced the launch of its fastest family of clubs ever with the launch of the XR Family of Drivers, Fairways, Irons and Hybrids; built for outrageous speed, they are a new force in distance for all levels of player.

A worthy successor to the X2 Hot range which showcased the company’s No.1 selling Driver of 2014, the XR Family is the culmination of a project that brings together a host of groundbreaking technologies, all programmed to generate maximum ball speeds across every product category.

“We started with a completely blank sheet of paper with XR and have created Callaway’s hottest, fastest, most rewarding products ever,” said Dr. Alan Hocknell, Head of Research and Development, Callaway Golf.

Headlining the speed-focused 2015 product introductions, all in-store from February 20th, is the XR driver– the company’s fastest titanium driver ever.

Sporting a Speed Step aerodynamic crown, an ultra-thin R•MOTO Face for maximum ball speeds, OptiFit loft and lie adjustability and a Project X LZ shaft, the XR Driver generates outrageous distances – so much so that in Callaway’s own tests it averaged up to 5MPH faster ball speed (vs 2012 Callaway driver).

Accompanying the Driver, the XR Fairway Woods showcase completely re-designed head shapes featuring a 16% bigger sweet spot, 20% lower CG (thanks to re-engineered Internal Standing Wave technology), and a 36% thinner next-generation Forged Hyper Speed Face Cup to increase ball speeds.

The two-piece construction XR Irons – the first high-speed, cavity back, 360 Cup Face irons – redefine the Iron category.  For the first time, they incorporate an Internal Standing Wave (precisely positioning the CG and improving playability) and a Cup Face design meaning increased forgiveness, greater ball speeds and more accuracy.

The XR Hybrids use substantial heel and toe weighting to give maximum forgiveness on all shots, while a totally new Forged Hyper Speed Face Cup design dramatically increases ball speeds and distance.

Neil Howie, President and Managing Director of Callaway Golf EMEA, said: “Last year’s X2 Hot Family was a phenomenal success story, helping Callaway achieve ‘No. 1 hard goods’ status in Europe and underlining our goal of launching truly groundbreaking products that deliver exceptional results.

“The new speed-focused XR Family represents a further step forward in levels of performance and we can’t wait to hear the feedback from golfers who put this new product into play.”

For better players, Callaway Golf is also proud to introduce*:

• XR Pro Drivers - A low spin/high speed design sporting a Forged Composite Crown in a head shape preferred by better players.
• XR Pro Irons – Bringing Cup Face technology into a refined, better player’s design.
• XR Pro Fairway Woods – An all-new fairway wood for better players with unmatched distance from everywhere.
• XR Deep Fairway Woods – An entirely new fairway wood with unmatched speed and distance off the tee
• XR Pro Hybrids – The next generation hybrid for better players that’s longer from everywhere.

* Please note that the XR Pro range is only available in UK and Northern Europe, and available custom orders only in Central Europe.

For further information about the XR Family and the complete collection of Callaway products, visit: www.callawaygolf.com