Golf Industry News & Features

The latest golf industry news, press release and industry insights.  Our industry insider provides in-depth analysis, research and issues in the golfing world.

Latest Industry News

Golfshake Podcast #8 - BMW PGA, North West Links, Trip Insights

In this week's episode, Kieran Clark and Owen Davies discuss the weekends' tour action, look ahead to the European Tours flagship event at the BMW PGA Championship and are joined by James Somerside from Golfbreaks.com. read more ...


McIlroy is TaylorMade Solution for Golf Club Manufacturer

Coming hot off the news that Rory McIlroy had signed a contract with the brand, it has now been confirmed that TaylorMade has been sold along with Adams Golf and Ashworth for $425m. Golfshake's Derek Clements reports on the latest. read more ...


OWN THE APPROACH With Golfshake This May!

Spring is slowly edging towards Summer! We’re now into May and the season has fully kicked in, with this month being the ideal time to improve and ready your game for the weeks ahead. Hitting more Greens in Regulation and lowering your scores is the focus in of #OWNTHEAPPROACH with TaylorMade Golf that is BACK on Golfshake for another year! read more ...



More Industry News

Golfshake Podcast #5 - Italy Golf and More, GolfSixes

In this week's golf Podcast Golfshake's Kieran Clark and Owen Davies discuss the week's tour events including the new and exciting Eurooean Tour GolfSixes event taking place at the Centurion Club.  The guys are also joined by Maurizio de Vito Piscicelli from Italy Golf and More to discuss what Italy has to offer for visiting golfers. read more ...


Golfshake Podcast #3 - Twilight Golf, Hacker to Single Figures

In our latest podcast, Kieran Clark and Owen Davies talk through the latest tour events, ideas for Twilight Golf and playing some Top 100 courses plus they are joined by by Hacker to Single Figure vlogger Kevin Paver to discuss his goals for 2017. read more ...


Golfshake Promotes Course and Review Section with Print Marketing Campaign

In a drive to provide services to golfers and clubs, Golfshake has launched a print based marketing system to complement its already popular and influential course review and recommendation system. read more ...


London Golf Club Pushes Promotional Strategies with GMS

Renowned for its status as a European Tour venue, London Golf Club has appointed leading golf digital, PR and marketing specialists, GMS, to produce promotional and strategic campaigns for the location throughout the UK. read more ...


Be Inspired by Golf with QHotels

Inspired by the TV and radio coverage of 91-year-old Brenda Chapman, who has increased her length off the tee by 15 yards in recent years, QHotels is looking to carry that positive mindset with their upcoming 'Inspired by Golf' initiative. read more ...


Glendale Golf Offers Flexible Membership

Glendale Golf, the respected operators of seven high quality golf centres across the UK, have ushered in an era of low-commitment golf membership, offering golfers the best in affordability and flexibility. read more ...


Thomas Bjorn Named Honorary Captain of The Shire London

Ahead of its 10th Anniversary this summer, The Shire London has welcomed Europe's Ryder Cup Captain, Thomas Bjorn, as the club's Honorary Captain for 2017/18. read more ...


Feature Interview: Jeff Brunski on the new Srixon Z Star

Golfshake's Owen Davies caught up with Srixon and Cleveland's Director of R&D to talk the new Srixon Z Star golf ball. read more ...


American Golf Releases Lineup for London and Manchester Shows

Golfers looking forward to American Golf's FREE upcoming shows in London and Manchester will be excited to hear that the lineup and schedule has been confirmed, bringing together leading brands, popular personalities and tour players to the stage for the first event at the ExCel in the capital on Friday April 7th. read more ...


Provision Events Showcases Virtual Reality Golf

During the recent International Confex and Event Production Show at Olympia London earlier this month, innovative and creative Provision Events (PVE) became the first company to showcase virtual reality golf game play at a major event in the UK. read more ...


Oaks PGA National in Czech Republic Appoints Troon Management

The eagerly-anticipated Oaks PGA National - designed by Kyle Philips - near Prague in the Czech Republic, is set to deliver on that expected quality afer appointment Troon, the respected company that provides upscale golf course management, development and marketing. read more ...


Sotogrande Appoints GMS as Golf PR Agency

Sotogrande is renowned as being the largest private leisure and real estate location in Andalusia, and that status is set to become more widely appreciated following the appointment of GMS as its international golf communications agency. read more ...


Stoke Park Takes Gold at Golf Industry Oscars

Buckinghamshire's widely regarded Stoke Park Country Club, Spa & Hotel, was the sole UK members golf club to receive a ‘Gold Flag' standard at the recent annual 59club golf service awards - which are commonly viewed as the 'Oscars' of the golf service industry. read more ...


Why Aren’t More British Women Playing Golf?

Just 14% of golfers in the UK are women, which is way behind other European nations. What are the causes for low female participation, and what can be done about it? Golf Support takes a closer look in this Guest Post. read more ...


Srixon announce partnership with Prostate Cancer UK

Srixon have announced a partnership with Prostate Cancer UK whch will see them donate to the charity during the 2017 season.  read more ...


Top 5 Tech Innovations in Golf - 2017

Golfshake's Owen Davies counts down his Top 5 Tech innovations for golf in 2017 including products from Callaway Golf, COBRA golf, Foresight Sports, Golf Buddy and Wilson.  read more ...


Top 5 Trends in Golf for 2017

2017 is shaping up to be a big year for golf! Following the PGA Merchandise Show, Owen Davies counts down his Top 5 Trends to look out for in 2017.  read more ...


The Best of 2017 PGA Merchandise Show

Golfshake has been present at this year's PGA Merchandise Show, and our men on the ground have brought some insight and coverage into many of the products and gadgets that are set to define the golf industry in 2017. read more ...


Bunker Mentality Boosts UK Business with Appointed Regional Sales Directors

Bunker Mentality, regarded as one of Europe's most fashionable golf clothing brands, has enhanced its ambition to establish a UK wholesale business by appointing two Regional Sales Directors to its management team. read more ...


Golf Operator QHotels’ Launch New ‘Dry' Menu

The UK's largest golf resort operator, QHotels, have launched a new 'dry' drinks menu for 2017 following the results of a survey which showed almost a third of people would respond to a wider choice of more interesting non-alcoholic drinks. read more ...


Golf really is good for you

The health benefits of golf have long been assumed but now there is credible and organised research being done of over 500 linked research projects to prove beyond doubt the value of golf to health and well being. read more ...


Galvin Green Sign Rising Italian Star

Galvin Green have announced the signing of rising Italian Star, Guido Migliozzo. The young italian is the first signing by NIall Horan and Modest! Management.  read more ...


2017 Winter Birdie Blitz - Get Involved Today!

We have teamed up with Golfbreaks.Com to offer you the opportunity to claim a once-in-a-lifetime holiday to Mauritius through our 2017 Winter Birdie Blitz. Shake off those winter blues and get involved! read more ...


Ecco Golf Celebrates Victory for Brand Ambassador Sam Brazel

ECCO Golf, the leading golf footwear brand, is celebrating the recent success of ambassador Sam Brazel, who secured his maiden European Tour victory on Sunday at the UBS Hong Kong Open. read more ...


Golfshake Launches Video Hub

Golfshake has unveiled its very own dedicated Video Hub, which is set to provide a ready-made platform for users to access the latest and best content on their desktop, tablet or smartphone device. read more ...


REALiTEE Golf Reveals Incredible Indoor Facility

REALiTEE Golf has revealed a photograph that shows the eye-catching interior night-time view of its stunning indoor golf experience that uniquely incorporates social, simulator and live play in one setting. read more ...


Golfshake 2016 Golf Survey

In its 4th year of running now is the time to complete the 2016 Golfshake survey.  We would very much appreciate your feedback which will only take 3 minutes to complete this quick survey. read more ...


What would a Pro do? Ask Bro

Golfshake Ambassador Andrew Picknan visited Newark Golf Club in November 2016 not only to play the course but also to try out the experience of having a tour caddie on his bag.  Found out how he got on. read more ...


Dunhill Links Champion Tyrrell Hatton Joins PING

PING has confirmed the signing of England's Tyrrell Hatton to a multi-year contract, with the European Tour player joining the famous brand less than two months after he triumphed at the 2016 Alfred Dunhill Links Championship. read more ...


Under Armour AW16 Winter Collection

Need some new winter golf clothes but don't know what to buy? Take a look at Under Armour's new AW16 range here. read more ...


A day out Golfing 4 Life

Golfshake ambassador Andrew Picknan recently attended the Media Day for not-for-profit organisation Golfing4Life (G4L) which supports the development of young golfers who have the ability and desire to reach the pinnacle of their chosen sport. read more ...


David Howell Joins ClubstoHire as Brand Ambassador

ClubstoHire.com has signed a multi-year agreement with European Tour and former Ryder Cup player David Howell to take on the role as a global brand ambassador for th leading club rental firm. read more ...


Cobra Golf Introduces Latest Collection of Fairways and Hybrids

Cobra Golf has introduced its latest family of F7 Fairways and Hybrids. This collection utilises the brand's reverred Baffler Rail System, which first appeared more than 40 years ago, but has now been blended with modern technology. read more ...


Cobra Golf Launches Three Smart Drivers

Cobra Golf has launches its longest and smartest drivers to date, the KING F7 and KING F7+, which uniquely boast the COBRA CONNECT Powered by Arccos System, which tracks distance and accuracy with every drive. read more ...


Mizuno Launches JPX900 Driver and Woods

Mizuno has announced the upcoming launch of its latest JPX900 metal woods, available from February 2017, which have been designed with higher levels of performance in mind to squeeze every possible yard of distance. read more ...


Mizuno Rebuilds Swing DNA Custom-Fit System

Mizuno's Swing DNA has been used by more than 1,200 custom-fit facilities across Europe since its launch in 2009, but the brant has now rebuilt the software to scale even greater heights and improve its service to golfers. read more ...


TaylorMade Launches TP Putter Collection

TaylorMade has announced the upcoming launch of an entirely original range of putters, the TP Collection, which will be available in the Spring of 2017. Consisting of six distinct and enhanced models, levels of performance will be improved. read more ...


A Cautionary Tale for all Golf Club Members

This is a cautionary tale that every single golf club member should read. Think your golf club is safe? Believe it will never be bulldozed or shut down to make way for housing? Think again, and read on.... read more ...


Donald Trump's Two Scottish Courses Lose £9.5m

There was more bad news for candidate for U.S. President, Donald Trump, when it was announced that his two golf courses in Scotland had lost a staggering £9m. Derek Clements reports on the financial figures reported for 2015. read more ...


One woman's Instagram helping grow the game

Golf journalist Josh Carr spoke to Sky Sports EuroPro presenter Chloe-allyn Gallacher about her love for the game, becoming a hit on Instagram and why people should take up the sport. read more ...


Cobra Launches King Forged Tour and One Length Irons

Cobra Golf has just launched the exciting KING FORGED TOUR, along with the breakthrough FORGED TOUR ONE LENGTH set of irons, which is currently in the bag of former U.S. Amateur champion Bryson DeChambeau. read more ...


Titleist Pro V1 Enjoys St. Andrews Success with Hatton

England's Tyrrell Hatton etched his name into the remarkable golf history of St. Andrews with the aid of Titleist's Pro V1 ball, which had enjoyed a successful weekend across all major professional tours. read more ...


Macdonald Hotels Upgrades Golf Courses with £550,000 Investment

Following a significant investment of £550,000, golfers who are staying at a Macdonald Hotels & Resorts venue, are set to benefit from those subsequent course upgrades at five of its UK layouts. read more ...


ECCO Golf Extends Partnership with Fred Couples

Extending their succcessful partnership, ECCO Golf has confirmed that a long-term agreement has been signed with popular ambassador Fred Couples, the former Masters champion and world number one. read more ...


Dustin Johnson Signs Long-Term Apparel and Footwear Deal with adidas Golf

The world number two and U.S. Open champion, Dustin Johnson has signed what has been described as a "multi-year" apparel and footwear contract with adidas Golf. read more ...


Bridgestone UK in a British Masters ticket drive

Bridgestone UK is offering lucky Golfshake readers the chance to win one of 4 pairs of tickets to this year’s British Masters supported by Sky Sports, hosted at The Grove from the 13th – 16th October. read more ...


Jim McLean Launches Golf Boost Swing Analysis App

Jim McLean has announced the launch of his innovative swing analysis mobile app, Golf Boost by Jim McLean. This releease is avaliable in the iTunes App Store and Google Play Store. read more ...


FORE Business - Growing the game Growing your business

Business is all about networking and nowadays many businesses choose to do their networking on the golf course. When the founders of “FORE” Business, Sean Fergusson and Arron Busst, met at a local networking event they got round to talking about the business success they have had on the golf course and realised that golf and business have always unofficially gone hand in hand. read more ...


Visit England Launches Strategic Investment to Drive Golf Tourism

Visit England and the UK Government have launched a number of strategic investments, which are intended to enhance and increase the tourist economy in England, ensuring that the country remains competitive in a changing market. read more ...


Golfers fully embrace the digital revolution

A recent survey completed by Golfshake members has indicated that golfers have now fully embraced the digital revolution and are now using multiple to channels to consume golf content as well as a way to find their next game and improve.  read more ...


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