Bunker Mentality Recruits Specialist Marketeers Medi8

Bunker Mentality, one of Europe’s most fashionable golf brands is delighted to announce that it has appointed marketing communications specialists, Medi8, to help drive further growth of the brand in the UK market. 

From the outset Bunker Mentality has taken a fresh approach to every element of its business.  The founders’ fashion background dictated the evolution of the brand which is dedicated to golf and devoted to style. This has driven the growth of the brand, particularly in overseas markets, but as Robert Hart, Creative Director of Bunker Mentality explains, the time is right to bring the brand home.

“Bunker Mentality has evolved over the last ten years into a very contemporary golf apparel brand.  Our ethos hasn’t changed, but our brand has developed into the epitome of Modern British Golf style.  This is why we know the time is right to work with Medi8 to grow our presence in the UK market.  They completely understand our brand and have the experience to take us to the next level.”

SS15 will be the first season in several years that the brand will be fully available in the UK retail market, with the company focussing on forging partnerships with quality retailers that share its commitment to style.  Medi8 has a lot of marketing activity planned to support the consumer launch in 2015 so demand and awareness will be high.
Nicole Wheatley, Director of Medi8 welcomes the addition of Bunker Mentality to the company’s portfolio, “I have always admired the Bunker Mentality brand, so it’s extremely exciting to be working with them.  The passion and dedication that the owners have for their brand is infectious and I have no doubt that UK retail will welcome a brand with a truly different mentality”