American golf legend and style guru Fred Couples showcased ECCO shoes’ new Biom Hybrid Shoes line at the recent Omega Dubai Desert Classic.

The coolest man in golf made ECCO’s hall-of-fame bound Street shoe famous after his performance in the 2010 Masters tournament. Now he’s set to illuminate the Danish shoemaker’s new innovation, BIOM Hybrid.

Couples has favoured ECCO’s spikeless shoes for years now. It looks as if the new BIOM Hybrid model is set to become his new favourite.

Showcasing a completely anatomical last developed by scanning more than 2,500 feet, BIOM Hybrid combines ECCO Natural Motion technology with the company’s patented, award-winning Golf Street outsole. The result pairs the human body’s evolutionary system for absorbing impact with a non-cleated shoe bottom that provides superior durability, comfort, traction and stability on or off the golf course.

“ECCO has revolutionised golf footwear by pioneering new trends and technologies like the hybrid and Natural Motion categories,” says Michael Waack, Head of Global Golf at ECCO. “With the market still chasing Golf Street, BIOM Hybrid is an innovation that takes the next step forward.”

For more information visit: www.eccogolf.co.uk