Callaway Golf 2012 Epic Demos
By: Darren Ramowski | Edited: Mon 14 Jul 2014
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Callaway Golf plans to unleash its 2012 product line with a creative campaign that will take golf from the traditional course to the Las Vegas Strip in a series of Epic Demos.
The Epic Demo campaign will illustrate the company’s mantra in 2012: “Serious Performance. Serious Fun.”
Callaway Staff Pros Phil Mickelson, Alvaro Quiros, J.B. Holmes, Annika Sorenstam and others will star in campaigns, each performing shots that defy golf’s status quo.
Iconic backdrops for the Epic Demo campaign range from the Bellagio Fountains to the Mirage Volcano and others.
The campaign will be directed by grammy award winner Joseph Khan and involvement from newly appointed Callaway Brand Creative Director Justin Timberlake.
Highlights will include; Alvaro Quiros and JB Holmes driving balls 325 yards over Bellagio Fountains, Tommy Gainey and Freddie Jacobson hitting from root of Excalibur to roof of Luxor and Phil Mickelson hitting to flame-encircled island green at the Mirage.
About the author
Darren Ramowski is the MD of Golfshake. With a background in technology and data, he is deeply interested in golf analytics, equipment innovation, and industry trends. A committed golfer who enjoys links courses and European golf travel, Darren has a personal ambition to visit notable Ryder Cup venues. His strategic vision continues to shape Golfshake’s growth and community engagement.
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