FootJoy Launches New FJ FUEL Golf Footwear

Building on the success of the HyperFlex, FootJoy has introduced the all-new FUEL, which has been designed to provide athletic performance levels in a package bursting with colour.

The shoe targets modern golfers seeking a sharp, athletic silhouette, by combining streamlined, waterproof, synthetic uppers with sculptured design elements, including a mid-foot bevel and an exaggerated platform.

Below the silhouette, a combination of the sole - inspired by a Pro|SL Outsole - patented midfoot stability bridge, and Stratolite EVA midsole, revolutionises athletic performance with traction and stability through the swing.

The latest introduction to the FJ footwear line will be available in men’s, women’s and junior’s ranges as the brand continues to stay ahead of the rapidly evolving market with a new energy for all golfers.

Features & Benefits

• Patented Stability Bridge provides mid-foot support through the swing.
• Standard fit across forefoot and instep, with a slightly narrow heel.
• Added toe spring for athletic profile.
• Stratolite EVA midsole provides lateral support.
• Full rounded toe character.
• Easy to clean, waterproof, synthetic uppers.
• Enhanced grip provided by the Pro|SL-inspired Outsole.

FootJoy's Guy Smith, Footwear EMEA Product Manager, said: 

“FUEL embodies the FJ brand taking a step forward in providing technical and innovative driven footwear. Undoubtedly the shoe takes the athletic offering to a new level, where we have been able to leverage our expertise in golf driven performance from our market-leading range and bring these technologies into the category to amplify what was previously possible - none more so than the Pro|SL-inspired outsole.

“The feedback from tour players has been overwhelming positive with many taken aback at just how light the shoe is. Whether a shoe for use in tournament play, practice rounds or even travelling to and from the course - it has the style, comfort and versatility that many of the world’s best players are looking for.

“It’s an incredible shoe and to be able to diversify the offering across men’s, women’s and juniors’ is hugely exciting. We look forward to seeing a range of golfers stepping up to the tee in the all-new FUEL this year.”

There are four men's models and four women's editions, which are set to retail between £124.99 and £159.99.

For more information on the new range, please visit https://www.footjoy.co.uk/.