Royal Mid Surrey Pushes Marketing with PR Agency

In a first, Royal Mid-Surrey Golf Club has appointed Sports Impact, a Kingston-based marketing agency, to push the prestigious London club's 125th anniversary year and raise its profile.

The historic club, which was founded on St Crispin’s Day in 1892 and had JH Taylor as its first professional for 47 years, recently acquired a 150-year lease from the Crown Estate and has invested more than £1.5m on upgrades to its two courses over the past five years. This includes USGA regulation greens on the JH Taylor course and enhancement of the Pam Barton course.

Its 125^th Festival Celebrations are planned for June and a mixed golf event will take place on the actual anniversary date in October.

“Our 125^th anniversary year gives us the perfect opportunity to make more golfers and companies aware of our exceptional facilities and proximity to the City of London,” said Chairman Chris Holt. “We believe that Sports Impact has the expertise and contacts to lift our profile, help increase visitor green fees and attract new members to join and enjoy Royal Mid-Surrey Golf Club.”

During the club’s milestone year, it will be hosting a series of prestigious tournaments, including the Men’s Surrey County Championships, the English Women’s Open Matchplay Championship and its traditional Mothers & Daughters Open Championship.

“The fact that the club is not in mid-Surrey but on the Middlesex/Surrey border and so close to London is one of the first messages we intend to communicate on behalf of the vibrant club that is so well connected around the world,” said John Collard, CEO of Sports Impact.

For more information about the club and its celebrations, visit www.rmsgc.co.uk.