The PGA Merchandise Show - Day 1 Wrap-up
Over 40,000 PGA Professionals and members of the Golf Industry flocked to the Orange County Convention Centre, Orlando today to visit more than 1000 exhibitions stands of golfing product from all over the world at the 2015 PGA Golf Show.
Golfshake were there ahead of the 8:30 opening to see the launch of adidas's brand new boost golf shoe. Featuring a hugely successful technology already widely used in other sports, the boost technology has arrived in golf promising impressive performance and great results.
Bubba Watson was on hand to officially open the show and shortly afterwards Jordan Spieth joined Titleist to launch the brand new Titleist Pro V1 ball.
The major players in the world of golf had some jaw dropping stands packed with the latest 2015 product launches. Maybe the most impressive of these was Callaway who very much employed the motto 'go big or go home'!
The day ended with the re-launch of Adams Golf with an emphasis on fun, ease of use and simple messaging. Somewhat of a change of direction with the brand now targeted at the 'social golfer'.
Check out some highlights from day 1 below or click here to view a full image gallery. You can follow live updates of day 2 of the show on the @golfshake Twitter feed.
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Tags: pga golf show