Me and My Golf Announce Free Online Coaching Program

By: Golfshake Editor | Thu 28 Jul 2022

Me and My Golf has announced the launch of a new initiative, focused on getting more golfers into the game by providing free online lessons to 1 million beginners over the next 5 years.

PGA coaches Piers Ward and Andy Proudman - the team behind Me and My Golf - launched their new initiative, Mission to a Million, during the 150th Open championship from the Adidas Open House in Fairmont, St Andrews, and comes after their most recent announcment launching their golf training aid products.

Me and My Golf

Adidas has joined as headline partners for Mission to a Million, to ensure the campaign can reach as many prospective golfers around the world as possible. Mission to a Million is the first program of its kind that focuses on driving participation among newcomers to the sport via online coaching.

As part of the campaign, Me And My Golf has made its groundbreaking ‘How To Play Golf Level 1 - The Basics’ digital coaching plan (RRP $99) available to beginner golfers completely for free, in addition to a range of events, campaigns and initiatives will be announced over the duration of the campaign.

Piers Ward said: “Mission to a Million is one of our ways of giving back to the sport that has given us so much. Over the past couple of years, golf has experienced an explosion in popularity, but we know there are so many more potential golfers out there who want to start but perhaps don’t have the time, resources or confidence to begin their journey in the traditional way.”

Andy Proudman added: “We think our How To Play Golf Level 1 - The Basics course is the perfect starting point for any budding golfer, because these online lessons are flexible, can be worked on practically anywhere in the world and of course, are free. All you need is an internet connection, a golf club and a space to practice.”

“Our course helps beginners overcome any potential intimidation they may feel at first by empowering them with the simplest and most effective drills and concepts they need to get started, and then letting them learn and practice in their own way. We think this is crucial to keeping new golfers in the sport for years, or even decades to come.”

Chris Hedderman, Head of Marketing at adidas Golf, said: “As a brand we want to play our part in inspiring newcomers to the sport. Golf has always faced the challenges of archaic stereotypes, but in recent years we have seen a seismic shift of a new age of golfers playing. It is great to join Piers and Andy and the team at Me And My Golf and we look forward to collaborating closely on the project”.

‘How To Play Golf Level 1 - The Basics’ is an online coaching program that aims to have participants hitting golf balls confidently and consistently after just 4 weeks, teaching them: