January Gear and Equipment Review
January is a busy month in the golf industry - headlined by the PGA Merchandise Show - with all the major brands and manufacturers releasing and presenting their latest innovations and clubs onto the market. On Golfshake, we have the most exciting equipment and gear news detailed and reviewed in separate pieces of content on the Website, and our YouTube Channel, but here is an overview of what you should be looking out for.
Golfshake was in attendance at the PGA Merchandise Show in Orlando, and Owen Davies has taken you inside the Hall, sharing what he believes were the Top 5 Exhibition Stands during the week. READ MORE.
Golfshake's Owen Davies recently caught up with TaylorMade's Senior Director of Product Creating, Golf Balls and Accessories, Mike Fox to talk about the new TP5, TP5x, Project (s) and Project (a) golf balls, as well as how targeted seeding has helped the products become a success and how TaylorMade are now a full bag company. READ MORE.
Spearheaded by enhanced Jailbreak Technology, Callaway is revolutionising its range of Drivers with the launch of the Rogue and Rogue Sub Zero. Destined to reinvent expectations and provide a dramatically improved performance, these clubs feature ground-breaking innovations and have been targeted to reflect the needs of a wide spectrum of golfers. READ MORE.
Under Armour have launched their Spieth 2 shoe which will build on the promising debut of the Spieth one. A performance shoe, the Spieth 2 is packed with new tech and features a GORE-TEX layer for the first time. Owen Davies recently got his hands on a pair ahead of the PGA Show in Orlando and immediately headed out onto the course to put them to the test. READ MORE.
Eaton has confirmed that its Golf Pride Grips Division has infused the popular Tour Velvet with groundbreaking ALIGN Technology. Having been introduced into the MCC and MCC Plus4 Grips last year, the three most used grips on tour will now feature the innovation of ALIGN. READ MORE.
Motocaddy Launches New Website
Motocaddy has unveiled a brand new website that has been designed to help retailers and golfers to discover more about the developing Motocaddy product range.
Titleist has taken its performance breakthrough into a new era with the launch of Tour Soft Golf Balls, which have been engineered to deliver optimum feel and distance, while the leading brand has also unveiled enhanced Velocity Golf Balls, which are even faster than before and cover greater yardages with the striking option of a high visibility colour. READ MORE.
Cobra Golf has revealed its new KING Black and KING Black ONE Length Wedges. Featuring Dimonized Black Metal (DBM) Finish, both possess an innovative metal coating for greater durability. The wedges boast COBRA's Progressive Spin Technology, and produce an appealing blend of versatility and precision. READ MORE.
Coming in March, Titleist has unveiled its new Vokey Design Spin Milled 7 Wedges. These have been designed to help golfers achieve a better, more consistent short game through the revered craftmanship of Bob Vokey and his R&D Team. READ MORE.
FootJoy has launched an exciting new range of footwear, the Tour-S, which has been engineered to provide improved platform stability and Tour levels of performance. READ MORE.
Callaway has unveiled its new Chrome Soft and Chrome Soft X Golf Balls for 2018, which feature Dual SoftFast cores that include revolutionary space-age graphene, notably the strongest and thinnest possible material known to man. READ MORE.
XXIO has revealed its all-new XXIO X Range, celebrating the tenth generation of its Woods and Irons, which bring together a bigger sweet spot with a shaft that will assist regular golfers to find the centre of the face more often, resulting those with moderate swing speeds achieving greater distances, thanks to True-Focus Impact Technology. READ MORE.
Srixon has introduced its new, third-generation AD333 TOUR Golf Ball, which has been engineered to deliver tour levels of performance for golfers with moderate swing speeds. It will be available in pure white and will be officially launched in the UK on 2nd February, from when it should retain at £29.99 per dozen. READ MORE.
Coming in February, Cleveland Golf has revealed its new and improved TFi 2135 Satin Putter Models, which feature innovative alignment and speed control technologies, and a new tour stain colour scheme across each of the six head shapes. READ MORE.
Wilson Golf has unveiled its new look Wilson Staff INFINITE Putter Range, with the introduction of six models that bring together striking designs to create a modern look. READ MORE.
Odyssey continues to be a hugely popular and successful brand on the professional Tours, and that vital input from the players themselves has been invaluable in developing the new O-Works Red and O-Works Black Putters being just the latest high performing release to emerge onto the market. READ MORE.
PUMA Golf is taking innovation and design to greater heights with the revolutionary PWRADAPT traction system in its newly unveiled line of footwear, which includes three models that are set to provide golfers with the style and quality that they expect from the brand. READ MORE.
Two years ago, Evnroll Putters made their debut at the PGA Merchandise Show with seven striking 100% designs, all featuring "Sweet Face" Technology. Heading into 2018, the award-winning brand has introduced five additional models for the upcoming season. READ MORE.
PING has unveiled its hotly anticipated Spring Line Up of products, which includes the new G400 Max Driver, in addition to G700 Irons, Glide 2.0 Stealth Wedges, and PING Vault 2.0 Putters. READ MORE.
For the Latest Equipment News and Reviews, Visit the Golfshake Gear Section.
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