There isn't a golfer out there who would honestly say no to being able to hit the ball a little bit further. Ultimately, that can be accomplished through a combination of factors; including fitness, technique, swing speed and the equipment you use, but perhaps something that you may have overlooked is the role of grips in the pursuit of greater distance and performance. read more ...

Golf Pride has introduced its softest performance grip yet, the new CPX - standing for “Comfort Performance Extreme” - provides superior feel through a combination of extreme softness and exceptional new technology, including the company’s first-ever raised, EXO diamond-quilted pattern. read more ...

rn Acclaimed innovator of grips, Golf Pride has added renowned ALIGN Technology to its popular Z-Grip for 2019. With the addition of a full cord grip to complement the existing options, Golf Pride now offers ALIGN Technology in a full range of feel preferences.rn read more ...

Eaton has confirmed that its Golf Pride Grips Division has infused the popular Tour Velvet with groundbreaking ALIGN Technology. Having been introduced into the MCC and MCC Plus4 Grips last year, the three most used grips on tour will now feature the innovation of ALIGN. read more ...

Eaton has confirmed that its Golf Pride Grips Division created the MCC Plus4 ALIGN misdsize grips that were used by the eventual champion of the 2017 U.S. Open Senior Open, coming just three weeks after the product had made its debut on the Champions Tour. read more ...

Golf Pride has introduced a revolutionary grip innovation for 2017, ALIGN Technology, which features a dedicated raised ridge that extends down the back of the grip to promote a consistent hand placement. read more ...

Golf Pride Grips were used by the winners of all four 2016 FedEx Cup Playoff tournaments. The brand accounted for three of the top four finishers at the Tour Championship, including the champion, Rory McIlroy, who took home the huge prize. read more ...

Golf Pride are celebrating another dominant performance in golf's major championships woith all of 2015's winners using their ever popular Tour Velvet grip.  read more ...

Golf Pride have announced the launch of their new  will grow its MCC™ Plus4 golf grip which will form part of the Decade® MultiCompound family. read more ...

Golf Pride grips have announced the launch of their innovative new CP2™ line of grips. read more ...

Golf Pride grips recently announced it's new high-performance option in the Tour Velvet family with the Tour Velvet Super Tack. read more ...