We would love your feedback in our latest survey focused on golf courses you played in 2023 and where you may play in 2024. read more ...

Following our most recent survey, which focused on winter golf and 2024 membership, Derek Clements reports on the results reviewing the information around golf club membership and whilst the membership data is fairly positive and not dissimilar to previous years, there could be some challenging times ahead for some golf clubs. read more ...

We would love your feedback in our latest survey focused on golf over the winter in 2023/2024. read more ...

Our most recent survey focused on the consumer spending habits of over 1,600 avid golfers, comparing data from the 2023 survey with data previously captured 5 years ago in the 2018 annual Golfshake survey.   read more ...

Golfshake conducted a survey on golf club membership, gathering data and insights from 4,000 regular golfers over a ten-day period in 2023. Following the publication of eight articles we have now compiled a comprehensive overview of the data, analysis, and feedback. These include insights on the resurgence of waiting lists and joining fees at golf clubs, the value for money of golf club memberships, and the likelihood of renewing memberships in 2024.\ read more ...

Your response to our recent membership survey reveals that the landscape has changed in recent years. The boom that followed the COVID lockdown has seen both waiting lists and joining fees making a gradual comeback across the game. read more ...

Visitors are the lifeblood of many golf clubs around the UK. In our recent membership survey we asked what clubs could do to attract new visitors. You have plenty of views on this subject and they break down into a number of categories.
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It's that time of year when subscription renewals and reminders will be arriving. We asked thousands of club members if they were planning to renew their memberships in 2024 and the results were fascinating, including a significant number of golfers who remained undecided about their plans. And they told us why. read more ...

In this digital age where effective communication is essential for all businesses, many golf clubs have improved massively in recent years, but our latest survey has also shown areas that require improvement to benefit both members and visitors. read more ...

We would love your feedback in our latest survey focused on golf equipment in 2023 and the golf gear that you use. read more ...

Do golf club memberships represent value for money? Our latest survey revealed that one of the biggest concerns you have is the cost of playing the game. We take a closer look at how valuable becoming a member can be and just what it means to the clubs themselves. read more ...

We wanted to know what you think clubs need to do to attract more members and what you see as the problems facing clubs when it comes to recruitment. These comments were submitted by non-members as they described their suggestions regarding the issues that clubs need to address. read more ...

The wider golf landscape is finally beginning to settle back into something resembling normality following the impact of the pandemic, which ushered in a rapid and unexpected boom in participation but also membership numbers at clubs around the country. But now, with cost of living pressures remaining and the opportunities presented by lockdowns a thing of the past, the game has to assess how best it can both retain and recruit members. read more ...

We would love your feedback in our latest survey focused on your plans for golf club membership in 2023/2024 - will you be renewing, joining, leaving or simply just enjoy playing nomadic golf. read more ...

It is a story that has dominated the headlines - the proposed merger between the PGA Tour, DP World Tour and the Public Investment Fund (PIF). We ran a survey to seek your views. Unsurprisingly, you were as shocked as the rest of us. read more ...

PlayMoreGolf, the UK’s largest points-based golf membership scheme, have announced record-breaking sales figures that may signal a significant shift in golfers’ habits. In March, the company achieved new member sales to the value of £1.25million - a 48% increase from its previous best. read more ...

From our most recent annual survey it became abundantly clear that many of you believe that much work still needs to be done in order to successfully grow the game and attract more people to golf. Our sport talks a good game but does it deliver? read more ...

The World Handicap System was introduced in Britain amid much fanfare more than two years ago. It was supposed to end the debate once and for all. But many of you still have serious issues with it. In our recent annual Golfshake Survey it once again turned out to be a thorny subject for you. read more ...

There is much uncertainty surrounding the ongoing cost of living crisis, which has seen a dramatic rise in energy costs, food prices, and an increase in other expenses. Just how could this impact your golf? That was among the concerns that we saw raised by the many respondents to the recent Golfshake Survey, who have questions and worries regarding the state of their club membership and wider green fee costs. read more ...

It's undoubtedly the topic that has overshadowed professional golf for the past year, it has driven bitter wedges between Ryder Cup icons and seen recent major champions tumble down the world rankings, but as it enters its crucial second season, what exactly do fans of the sport REALLY think about LIV Golf? read more ...

LIV Golf was a massive story last year and remains a talking point going into 2023. We wanted to find out more about how many golfers have watched those events and how the demographic of that audience compares to the overall picture of golf fans who view tournaments on TV and attend in person. read more ...

Ahead of the 2023 golf season, what is the current state of the game? These have been strange times for golf, with the sport enjoying a well-documented boom during the pandemic. So how are things looking now? The results are in for the Golfshake Survey, with more than 3,500 of you responding to tell us about your lives on the golf course. read more ...

What makes a good golf course? What makes you want to return? What lives long in the mind and makes you want to tell everybody you know? It may surprise you to learn that, according to Golfshake subscribers, the thing we all want is a proper challenge. read more ...

Golf can be frustrating at the best of times, but there are certain things that drive most of us crazy. Following the Golfshake Survey, where respondents were asked to identify annoyances in the game, we’ve identified 13 further highly annoying habits, as voted for by you. read more ...

When visiting golfers make their way to a new course for the first time, the welcome they receive can set the tone for the day ahead. A positive, friendly greeting can enhance the experience, whereas poor interactions can sully the memory of even the finest venues. But just who is the face of your golf club, the person charged with delivering that interaction? read more ...

It's a reality of the times, but successful digital marketing and communication is now essential for golf clubs to thrive and deliver an experience that benefits members and visitors alike. This is something that begins with a quality, informative and engaging website. read more ...

This has been an extraordinary time for club golf, with most having seen an increase in membership, some having introduced waiting lists and a few bringing back joining fees. So with everything looking rosy in the garden, you would expect UK golf clubs to have stepped up to the plate when it comes to the way they treat and communicate with their members. But have they? read more ...

It is well enough documented that the past couple of years have witnessed an unprecedented number or people either returning to golf or taking it up for the first time.  So it seems like the perfect time to examine why some people walk away from the game. read more ...

WE ALL know that, despite the boom the game is enjoying, club golf still faces many challenges, not the least of which is finding ways to make the game more attractive to girls and women.  In our Winter Survey we wanted to know what inspired female golfers to take up the sport, how they first played, and their thoughts on what's important for beginners. read more ...

Golf is rightly considered to be the game for a lifetime, played by all generations, but it's clear that for many that relationship isn't a consistently unbroken one, as the latest Golfshake Survey has discovered that a significant number of golfers have taken an extended break from the sport for a variety of reasons. read more ...

In our most recent survey, completed in December 2020 by over 700 avid golfers, we asked golfers to reflect on their golf in 2020 and also what they were planning to do in 2021. read more ...

Golf enjoyed an unprecedented boom in 2020 in the most trying and difficult of circumstances. Countless people have returned to the game for the first time in years, while others took it up for the first time after weeks in lockdown. But how do these new golfers differ from traditional and long-standing club members? We identified several key themes. read more ...

Following this most unique of years and the remarkable summer golf boom, it will be fascinating to see whether that interest can be maintained throughout the winter months. Surveying 1,700 avid golfers, we discovered their plans for the winter season ahead. read more ...

For many golf is clearly more than just a game, it's an enriching activity, an integral part of daily life. Following the spring lockdown that was introduced throughout the UK, the importance of golf has became apparent during these challenging times, a spotlight was shone on the many benefits it can bring to the health and wellbeing of millions. read more ...

Golf has enjoyed a staggering boom during these extraordinary times, a dramatic turnaround that now presents another kind of challenge, namely how to address the impact of supply and demand with tee time availability. We look at why finding a way to keep everyone happy, delivering value for money, and ensuring opportunities to play in the face of narrowing hours of daylight, is the major test for the game this autumn. read more ...

Following years of reported decline in membership and golfers lost to other activities, no one could have predicted the astonishing recovery golf was about to experience due to the global pandemic which has led to an unprecedented summer boom. Following widespread industry data underlining the incredible surge of interest in the game, we have surveyed the Golfshake Community to canvas their thought and opinions. read more ...

With golf now back, a big talking point among everyday golfers remains the World Handicap System (WHS), which is being rolled out across the world in 2020. Golfshake has surveyed 2,000 golfers to gather their thoughts on the new system, whether they understand it, what they hope it will achieve, and whether they think it's good for the game. read more ...

Golfshake writer and senior golfer Derek Clements reviews and breaks down the findings of a recent survey that focused on the attitudes of golfers, specifically with regards to senior golf, asking key questions about memberships, pace of play, and just how important this demograpgic is for clubs. read more ...

Golf is now back across the UK, ushering in stories of unprecedented demand, packed courses, an influx of new members joining, and restrictions in light of safety measures. But how has it gone for non-club members? We surveyed nearly 1,000 of them, canvassing their views on the difficulties of securing tee times, whether green fees have been increased, and what they hope the future holds. read more ...

Golf handicaps divide opinions more than any other issue within the game of golf. Taking a look at our survey in Feb 2020, focused on handicaps, we we round up the data and your comments which make for interesting insights into what golfers think. read more ...

Golf clubs throughout England have experienced an unprecedented level of demand for tee times since venues reopened, but they have also seen a great interest in memberships, with reports across the country of increased applications hitting the desks of club managers since the game resumed, a trend supported by Golfshake Survey data. read more ...

Golf is back in England, but things aren't quite as we knew them, restrictions are in place, established potentially for months ahead, limiting tee times, enforcing social distancing, and shutting down clubhouse access. But what do the golfers themselves think about all this? Before play resumed, we asked them. read more ...

Golf clubs have made significant strides during the past decade to address concerns raised by the wider community of golfers, working hard to deliver a contemporary product that reflects the times, but continuing analysis of the 2019 Golfshake Survey, responded to by over 3,500, there are several key issues that need tackled in the future. read more ...

This is a quickly evolving digital age, where online content dominates our lives, and golf has been significantly touched by that revolution, a fact underlined by insights gained from the 2019 Golfshake Survey, which has pointed a shift to the future, both for golfers and the wider industry. read more ...

We surveyed the Golfshake audience to get their views on green fee prices, the cost to be a visiting golfer and what they expect from the green fee that they pay.  Find out what they said in this article. read more ...