Srixon Launches Newly Advanced AD333 Golf Ball

Srixon Sports Europe has confirmed the release of the latest advancement in its popular AD333 series of golf balls, with the launch of the all-new AD333 Tour that is sure to entice users of the brand.

The improved 3-piece AD333 Tour golf ball category has been designed specially for golfers that don’t posses tour-level swing speed, but still demand the precision of a tour-level golf ball. Srixon’s industry-leading R&D Team has certainly delivered in imparting more advanced performance compared to the previous AD333 Tour model, in terms of Distance, Control and Feel.

The main differences between the innovative new AD333 Tour and its predecessor is a softer compression that creates a higher launch, lower spin which ultimately delivers longer distance on all shots.  A new Srixon Energetic Gradient Growth™ (E.G.G.) Core, which has softer compression by 5 points, also achieves higher launch angle, lower spin, longer distance and an incredibly soft feel.

With a firm outer layer that softens towards the centre, Srixon's E.G.G. cores are precisely cured at different temperatures to achieve stiffness variation within a single material component. Unlike other multi-piece golf balls that jump from one stiffness to the next, Srixon's E.G.G. balls provide greater long-term durability and consistent power distribution.

Second generation SpinSkin™ technology (the same that features on the Z-Star) and a super-soft, super-thin urethane cover also combine to create more advanced short game performance around the greens. Driven to improve greenside spin without sacrificing distance and tee to green control, the new SpinSkin™ coating increases frictional force by 18% and overall softness by 21% compared to the previous model – resulting in unmatched greenside performance.

Finally a next generation 324 Speed Dimple™ Pattern improves the aerodynamics of the golf ball, with more enhanced surface area and less drag leading to a more penetrating flight and longer drives, whilst Srixon’s High Visibility Technology ensures the new AD333 Tour, with its Pure White™ coating, guarantees fantastic visibility against cloudy skies and in the rough. 

“The AD333 Tour is an absolutely fantastic golf ball that features advanced-performance technology which improves short game control and feel as well as distance – which is very hard to achieve,” commented Ben Davis, Brand/Marketing Manager – Srixon Sports Europe.

“This golf ball is perfect for golfers who demand the precision of a tour-level ball, but don't necessarily have the swing speed of a tour pro. Our testing shows that golfers who have a swing speed of around 80 mph with the driver gain distance hitting the new AD333 Tour over a tour golf ball.

“From a short game perspective, the new AD333 Tour will also feel softer and spin more around the greens, due to its soft urethane cover and new second generation Spin Skin coating” added Davis.

AD333 Tour - Key New Features & Innovations:

Longer Distance and Softer Feel

-         New E.G.G. Core which has softer compression by 5 points creates higher launch angle, lower spin, longer distance and softer feel.

-         New Speed Dimples (324) enhance the aerodynamics of the golf ball.

More Spin and better control with great feel around the green

-         The soft urethane cover combined with the Next Generation Spin Skin™ (same as Z-STAR XV) provides more advanced short game performance.     

Srixon golf balls are trusted on tour by a wide selection of the game’s leading professional players, including Major Champions, Graeme McDowell, Keegan Bradley and David Toms, WGC Champions, Shane Lowry and Russell Knox and PGA and European Tour winners, JB Holmes, Hideki Matsuyama, KJ Choi and Miguel Angel Jimenez amongst many others.

The new Srixon AD333 Tour will be available to purchase in Pro Shops and Golf Stores across the UK & Ireland from the beginning of February 2016 and will have a RRP of £36 per dozen.