Callaway launch Great Big Bertha and Big Bertha Alpha 816 Double Black Diamond

Callaway has today announced a technological breakthrough for all golfers with the launch of the new Great Big Bertha Driver, the fastest, most forgiving and distance-enhancing product the company has ever designed.

Callaway has optimised the club’s multi-material chassis to generate more head speed for a wide spectrum of swing types to create its most complete total performance driver, bearing the iconic Great Big Bertha moniker.

The Great Big Bertha also features next generation R*MOTO technology to provide the structure for a thinner face, leading to higher ball speeds on both centre and off-centre hits.

The addition of Adjustable Perimeter Weighting, via a 10g sliding weight, not only adds greater stability to the Great Big Bertha, but also gives golfers virtually unlimited draw and fade bias fitting options.  A refined, shorter track promotes more draw bias than ever before, to give golfers maximum dispersion control, as well as exceptional forgiveness, to help keep shots on line more often.

Chip Brewer, Chief Executive Officer at Callaway Golf, said: “The original Great Big Bertha was iconic, it was the driver to own. The new Great Big Bertha will create a similar legacy, it will step-change performance for everyone.”

Dr. Alan Hocknell, Senior Vice President of Research and Development at Callaway Golf, said:
“The combined key technologies of the Great Big Bertha, married to simple adjustability, will unlock previously unseen performance for all levels of golfer, allowing everyone the opportunity to increase driver distance without having to compromise playability.”

An Optifit hosel lets golfers choose from eight different configurations to further tune loft, lie and face angle of the Great Big Bertha to create the most complete, customisable multi-material product the company has ever produced.

Following the success of the Big Bertha Alpha 815 Double Black Diamond Driver on Tour, Callaway is also launching the new Big Bertha Alpha 816 Double Black Diamond Driver, which will appeal to the more accomplished player looking to increase ball speed and refine shot shaping capabilities. 

Learn more about the Callaway Big Bertha Alpha 816 Double Black Diamond Driver

https://www.youtube.com/watch?v=GMG0CYFCs4g

This driver features new Dual Gravity Core Chambers to give better players exactly what they need to fine tune their club performance. If golfers are looking for a neutral or draw ball flight to work the ball with more control, they can pick either the left or right chamber. Then they can set the Gravity Core up or down depending on where they hit the ball for maximum ball speed and distance.

The addition of a faster, deeper, R*MOTO face and OptiFit 8-way adjustable hosel creates a driver delivering the ultimate combination of distance and shot-shaping control for better players.

Great Big Bertha
Lofts: 9°, 10.5°, 13.5°
Stock standard shafts: MRC Bassara 43g; Mitsubishi Kuro Kage Black 50; Fujikura Evolution 665 Tour Spec.

Big Bertha Alpha 816 Double Black Diamond
Lofts: 9°, 10.5°
Stock standard shaft: Aldila Rogue I/O 60.

Both Driver introductions are further enhanced with the launch of new Great Big Bertha Fairway Woods and Big Bertha Alpha 816 Fairway Woods.

Both the new Great Big Bertha and Big Bertha Alpha 816 ranges feature excellent stock shaft offerings with a comprehensive list of aftermarket shafts at no upcharge.

All products will be available at retail from September 18, 2015. The Callaway Great Big Bertha will have an RRP of £369 and the Callaway Big Bertha Alpha Double Black Diamond wil have an RRP of £429

For more about the Callaway product range visit www.callawaygolf.com