FJ launch next generation Contour Series

FootJoy has revealed a completely reimaged  version of the best-selling shoe in golf - Contour Series™, featuring a lighter, softer and more flexible design that delivers outstanding new levels of comfort and fit.

And, to celebrate the new and improved Contour Series, FJ is offering golfers the opportunity to win an array of products through the brand’s ‘Try, Scratch & Win’ promotion, running throughout stockists nationwide until April 10, 2015.   

For your chance to win, simply visit your local participating store and try on and get fitted for a pair of FJ Contour Series golf shoes. In return, you’ll receive an FJ Scratch Card: match three FJ symbols and win.

The promotion represents an extension of FJ’s shoe fitting drive, which saw just under 3,500 golfers custom fit for their footwear in 2014, and is proof of the brand’s confidence that better-fitting golf shoes aid performance.

Whether they win or lose, participants can also enter their name into a grand prize draw for a place in the 2015 BMW PGA Championship Pro-Am at Wentworth alongside FJ Brand Ambassadors like Luke Donald, Ian Poulter and Henrik Stenson.

Confident that golfers will be impressed by the out-of-the-box comfort of Contour Series, as well as its new contemporary styling, FJ Marketing Manager, Russell Lawes, said: “We would like as many golfers as possible to try out Contour Series as we’re certain that they’ll be struck by the incredible comfort this lighter, softer and more flexible version offers.

“We hope that the ‘Try, Scratch and Win’ promotion encourages FJ brand fans all over the country to do just that, as well as allowing players who have worn this shoe in the past to experience the latest and greatest version.

“While this updated footwear includes several key improvements in order to bolster performance, Contour Series will always stay true to its defining characteristics, which are world-renowned fit and extreme comfort at an attractive price-point.

“These elements have made Contour Series golf’s most popular shoe for many years and we expect this trend to continue. The best-selling shoe in golf just got better.”

FootJoy Contour Series Features and Benefits

• DuraMax™ Rubber Outsole – Packed with technology to improve stability, including: a Fine-Tuned Foam (FTF) lightweight EVA blend midsole, TPU Stability Bridge and an OptiFlex™ Forefoot Flex Zone (measurably 9% more flexible than previous model).
• UltraSof Full Grain Leather Upper – The premium leather upper is more supple, thinner and lighter than that used in previous models, contributing to a 12.5% reduction in weight and added comfort.
• SofCollar – Foam has been carefully-placed around the collar for comfort, a better fit and 4% more cushioning.
• Contoured Fit-Bed – The Contoured Fit-Bed (CFB) has been moulded to provide better cushioning and support.
• Sport Tongue – The newly-designed tongue is lighter and more breathable, therefore aiding improved comfort.
• Zarma Cleats by Champ – The three-material, Fast Twist design with an innovative soft cushion layer reduces spike pressure and softens impact while walking.
• New style options – The brand new Contour Series’ Twin Saddle design is available in six colours, including: White/White/Grey, White/Taupe/Black, White/Lime/Navy, Brown and Black. A BOA lacing option is also available in Black.

RRP: £120/£130 BOA
Availability: January 2015

For more information, visit www.footjoy.co.uk or follow the brand on Twitter at @FootJoyEurope.