Golf Pride has launched a new range of florescent grips that look as good as they feel.

The new Niion grips come in a choice of white, yellow, pink, green and orange Niion colours and have a number of hi-tech features that deliver excellent feedback and control with every club in the bag.

Niion grips are manufactured using an ingenious new rubber compound that is tacky, durable and easy to clean.  They provide a firm feel and incorporate a distinctive hex pattern which gives the golfer great control in all sorts of weather conditions.

The Niion grip is one of a number of new grips which Golf Pride has introduced in 2012. Also new are the Z-Grip™, the New Decade® MultiCompound Whiteout™, the Tour Velvet® 360™, the Tour Velvet BCT® Cord White and the Tour Wrap® 2G® White Midsize.

“Golf Pride has long been a leader in new grip technology, from the invention of the slip-on grip to the introduction of the hybrid category of grips,” said Conor Dillon, Sales and Marketing Manager for EMEA. “The 2012 line-up offers a grip for every player’s needs, ability and club selection.”

“Golf Pride pushes the limits in moulded rubber grips to offer the ultimate feel, feedback, performance and consistency to help golfers play their best.”

Golf Pride is by far the most popular grip on the majority of leading Tours around the world. Over 80% of Tour Professionals re-grip with Golf Pride even though none is paid to do so.

For more information, visit www.golfpride.com