Cleveland Golf/Srixon have announced the launch of its very own short game app in association with Golf Monthly magazine.

To celebrate the launch of the app Cleveland Golf/Srixon short game ambassador, Ben Clayton, is giving half-price lessons to anyone who purchases the app via the Apple store, Blackberry App World and Google Play.

Split into six sections, the app offers a variety of tips and drills to help improve their short game. Filmed on location at Lumine Golf Club near Tarragona in Spain, Cleveland Golf/Srixon short game ambassador Ben Clayton offers advice on bunker play, pitching, chipping and escaping unexpected trouble out on the course.

Each section contains three videos running you through the fundamentals of each different shot, from the initial setup to technique. Naturally there are videos containing various drills you can perform to keep your short game polished like the pros.

Ben also offers his expert advice on the wedge and ball choices that are so important for every golfer to get right. (Cleveland Golf/Srixon develop this idea further in the introduction section by explaining the benefits behind gap fitting wedges, custom bounce options, finishes and the pros and cons of forged wedges over cast products – I wasn’t entirely sure about this so have offered an alternative that says). He reveals the keys to selecting the ideal bounce and loft options for your wedge game and he also explains why your choice of ball could unlock the door to lower scores.

Cleveland Golf/Srixon, European Marketing Manager, Ben Davis, said: “This app is really going to help people with their short games.  We’re delighted to have teamed up with Golf Monthly to produce such an incredibly easy-to-use instruction tool.

The app, which has been in production for around 3 months, is available for download on iPhone, iPad, Android and Blackberry via the Apple store, Blackberry App World and Google Play today.