Under Armour ColdBlack - Win for NEW Player

Richie Ramsey the latest tour professional to join the Under Armour stable was celebrating this week when he won the Emirates Invitational Pro Am testing the latest polo shirt innovation from Under Armour, ColdBlack.

Ramsey was testing the Under Armour ColdBlack to see how well the product performed in the heat of the desert.

Ramsey said. "I have always been a fan of Under Armour’s innovations and coldblack® is an un-believable product.” He went on to say, “We must have experienced temperatures as high as 80'F during our win at the Emirates Invitational at Yas Links in Abu Dhabi, but you just don’t feel the heat as much compared to the usual black shirts which absorbed the sun, so u can look smart but stay cool.”

More About ColdBlack

ColdBlack a revolutionary new technology  the reflects heat & UV rays, helping to keep you cooler and more protected than ever before.

When the sun is blazing, ordinary fabrics (especially dark ones) absorb UV rays and heat up quicker, meaning you sweat harder, fatigue faster, loose focus and then concentration. But not anymore because Under Armour’s new coldblack® technology is a revolutionary fabric dye that reflects even the nastiest UV rays.

For more information visit www.underarmour.co.uk