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Footjoy Introduce New Styles into 2012 FJ Icon Range

Posted by: Darren Ramowski on Mon 06 Feb 2012

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FootJoy has added two more styles to its ever-popular FJ ICON™ collection to provide golfers with more choice than ever before ahead of the 2012 season.

The stunning new Pyramid and Wave designs add a new dimension to the top-of-the-range FJ ICON range that is worn on Tour by the likes of World No 1, Luke Donald.

The striking new Pyramid pattern utilises white tumbled waterproof leather and iguana print alongside antique brown marbleised calfskin inlay and is available in a four separate colour options. This modern and stylish design is also available with FootJoy’s exclusive BOA® L4 Closure System for the ultimate in adjustable fit. The new Wave pattern includes a classic caiman print calfskin design that features on the top and along the side of the shoe to guarantee the golfer wearing this shoe will make a statement striding the fairways this season. The FJ ICON Wave is available in white with black caiman print calfskin and black with black caiman print calfskin.

Exquisitely crafted from the finest leathers, the FJ ICON represents the best in style with a variety of sleek upper patterns and colour options. Memory foam inserts, Icon Torque Bar, and Dual OptiFlex™ technology deliver the tour proven performance, which tours players rely on. This flagship FJ shoe was designed and developed to create the ultimate golfing experience, for both the feet of elite Tour Professionals and amateur players alike. Inspired by FootJoy’s heritage, upper patterns blend premium full grain and exquisite calfskin leathers, then combines them with a sleek performance-infused outsole. In addition to the stunning stock styles there are now two more impressive styles available in the MyJoys programme.

“More than ever golfers strive to look their best on the golf course and with fashion trends changing year on year, we felt it was crucial that our premium FJ ICON range received an update for the 2012 season with the addition of the new Pyramid and Wave designs,” commented Russell Lawes, European Marketing Manager, FootJoy.

Whether it is the all-round excellence of the all new FJ ICON™, the unrivalled stability of the XPS-1™, or the reliable and consistent performance of DryJoys Tour™, FootJoy remains the overwhelming favourite for golfers of all abilities around the world.