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Kohler’s American Club Resort Earns Coveted Forbes Five-Star Award

Posted by: Adam Smith on Mon 21 Nov 2011

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The American Club Resort in Wisconsin, which boasts the legendary championship courses Whistling Straits and Blackwolf Run, and its Kohler Waters Spa have been awarded the prestigious Forbes Five-Star Award in the 54th annual listing of Five-Star and Four-Star hospitality establishments around the world.

The American Club hotel is one of only 57 hotels worldwide with this distinction, while the Kohler Waters Spa is one of only 30 spas worldwide.

The coveted award ends a distinguished year for Kohler which also owns the Old Course Hotel, Golf Resort & Spa and Hamilton Grand in St Andrews and gives the company a portfolio of five-star properties and spas.

Indeed the Forbes award is the shining star amongst a plethora of awards bestowed upon the Kohler properties this year. These include the American Club Resort being ranked as the number three Golf Resort in North America by Golf Digest Magazine whilst the Old Course Hotel was named as the Luxury Resort Hotel of the Year in this year’s Scottish Hotel Awards, often referred to as the “Scottish Hotels Oscars”, and was voted ‘Scotland’s Leading Golf Resort’ in the World Travel Awards 2011 Europe.

The Forbes Five-Star list has defined the industry’s highest standard of excellence in hospitality for more than 50 years. As the originators of the prestigious star rating system, Forbes Travel Guide provides one of the most comprehensive evaluation systems of hotels, restaurants and spas in the world, with ratings based on objective evaluations of more than 500 attributes.

“We are incredibly proud and honoured to achieve the Forbes Five-Star Award. Our dedicated staff is exemplary, and each individual works exceedingly hard to deliver outrageous Five-Star experiences and personalized service for each and every one of our guests,” said Debbie Taylor, Kohler Co. Group President-Hospitality & Real Estate. “Along with our AA Five Red Star property, The Old Course Hotel, Golf Resort & Spa in St Andrews, Scotland, Kohler Co. is in exclusive global company, offering the finest resort and golf accommodations in the world.”

Built in 1918 by Walter J. Kohler, The American Club was commissioned to house immigrant workers – “single men of modest means” – who came to work at Kohler Co. Here the men, most of whom spoke very little English, could live in clean and comfortable surroundings while beginning life in their new country and becoming American citizens. Hundreds of workers called The American Club home over several decades. In 1981 it was refurbished and reopened as a luxurious hotel in the heart of the Midwest. Today, the building is recognized by the Historic Hotels of America and pays homage to its historic beginnings with photos and memorabilia throughout the resort.

The Kohler Waters Spa opened at the resort in 2000 and quickly secured itself as a leader and innovator in the spa industry. Specializing in restoring and replenishing the body, Kohler Waters Spa focuses on treatments that emphasize the therapeutic benefits of water. Based in Kohler, Wisconsin, the Spa has two additional locations in Burr Ridge, Illinois, and St Andrews, Scotland.

Championship course Blackwolf Run will host the upcoming 2012 U.S. Women’s Open, while Whistling Straits will be the home to the 2015 PGA Championship and 2020 Ryder Cup. The courses have played previous host to 1998 U.S. Women’s Open, 2004 PGA Championship, 2007 U.S. Senior Open and 2010 PGA Championship.

For further details, visit www.AmericanClub.com and www.oldcoursehotel.co.uk