New Titleist Vokey Design Wedges

Titleist introduces new Vokey design spin milled C-C wedges.

New Vokey wedges conform to new 2010 U.S.G.A./R&A Groove Rules and provide more choices for players competing in events that adopt the new groove rule as a Condition of Competition

In response to the USGA and R&A rule change regarding grooves, Titleist, the most played wedge across the worldwide professional tours and the best-selling wedge line in the U.S. and UK marketplaces, introduces the new family of Vokey Design Spin Milled C-C wedges.  These new “Condition of Competition” wedges provide optimum performance and shot control within the new guidelines and were developed following an intense and coordinated effort between Master Craftsman Bob Vokey, Titleist Golf Club Research & Development, and extensive player testing on the US PGA Tour.

Given the USGA and R&A implementation provisions regarding currently conforming pre-2010 grooves, Titleist will produce and sell the new Vokey Design Spin Milled C-C wedges while continuing to offer the comprehensive line of current Vokey Design Spin Milled wedges introduced last year.  Titleist will manufacture and sell the previous generation “bigger groove” Vokey Design Spin Milled wedges through 2010.  While the differences in launch, spin and run-out are player, technique, shot type and lie dependent, in general, Vokey Design Spin Milled C-C wedges will produce higher launch, less spin and more run-out than previous generation Spin Milled grooves.

CURRENT SPIN MILLED GROOVE PERFORMANCE vs. VOKEY DESIGN SPIN MILLED C-C GROOVE

CURRENT - BVSM GROOVE       
Launch/Trajectory: Lower               
Spin: Maximum           
Run Out: Minimum      

NEW BVSM - C-C Groove
Launch/Trajectory: Higher
Spin: Standard Stopping Power
Run Out: Standard Run Out
    

Evolving from a rich heritage as the finest short game tools in golf, the new Vokey Design Spin Milled C-C line was developed from a complete set of 17 high performance wedges, spanning nine lofts ranging in two degree increments from 48 to 64 degrees, with multiple bounce options, and special tour-inspired sole grinds.  The new Vokey Design Spin Milled C-C Wedges are available in our most popular non-glare Tour Chrome finish.  These options create a comprehensive matrix of wedges to fit the widest possible range of player swing styles and course conditions while providing a full compliment of shot and trajectory requirements.

“The new groove standards will put more pressure on better players’ short games,” said Bob Vokey, Master Craftsman and Senior Product Development Manager, Titleist.  “It will be crucial for them to determine the most effective combinations of loft, bounce and sole grinds in their wedge set-ups.  There is a lot less room for error when players don’t have as much spin as they are accustomed, and they must be much more precise in their execution.  Having worked directly with tour players, club pros and better amateurs in developing these new Spin Milled C-C wedges, I believe we have covered the spectrum in regards to providing the most effective combinations for players who are required to use the new grooves under a Condition of Competition or choose to play them.”

Vokey Design Spin Milled C-C Wedges are made from soft 8620 carbon steel and feature Titleist’s advanced Spin Milled construction technology that provides superior performance regardless of groove configuration.  Vokey Design Spin Milled C-C wedges have a CNC-machined perfectly flat face and precisely cut groove geometry using a new formed cutting tool that creates a tighter tolerance on both the groove size and edge radius.  The face surface is also precisely machined with a series of milled micro edges resulting in higher face friction than with polished wedge face.  The resulting additional ball spin retention achieved from this higher friction is particularly advantageous on partial shots, where grooves have much less impact on spin.

“In reaction to the new groove rules we improved our Spin Milled process,” said Dan Stone, Vice President of R&D, Titleist Golf Clubs.  “We created a new cutting tool that allowed us to tighten our groove manufacturing tolerances by more than 40%.  With the new rules calling for a reduced edge radius and effectively less groove volume we improved our process to get as close to the limits as possible.”

The new Vokey Design Spin Milled Wedges can be identified by “C-C” engraving on the hosel and gold paint-fill in the Spin Milled logo (current Spin Milled wedges have red paint-fill in the logo).  Spin Milled C-C wedges will also include a face sticker that reads: ‘This Vokey Design wedge conforms to the new 2010 USGA/R&A groove rule and can be used in events that adopt the new rule as a Condition of Competition.’ The suggested retail price is still to be confirmed.