Callaway Celebrates Incredible Year of Success

By: Golfshake Editor | Thu 01 Dec 2016

With the 2017 European Tour season having just begun, Callaway Staff Professionals have already targeted an even more impressive campaign ahead, following the brand's incredible year in 2016.

The end of season report from SPORTS MARKETING SURVEYS INC, highlights that Callaway secured more victories on the European Tour in 2016 than any other brand with Major wins for Henrik Stenson (The Open), Danny Willett (The Masters) plus 4 wins for Alex Noren resulting in a Callaway 1-2-3 in the final Race To Dubai standings.

It wasn’t just the players though as Callaway products also topped the ‘most wins’ chart across the season in Drivers (41%), Fairway Woods (30%), Hybrids (47%), Utility Irons (36%), Irons (29%) and Wedges (27%), whilst Odyssey Putters earned more wins than every other putter brand combined, reinforcing its status as the clear #1 Putter brand in golf.

Neil Howie, Managing Director and President of Callaway Golf EMEA, commented:

“I must congratulate our phenomenal team of Staff Professionals who have lit up the European Tour all season-long, especially Danny and Henrik with their superb Major victories”.

“What’s even more rewarding is that their efforts have translated into outstanding product sales – with Callaway further strengthening its position as #1 Hardgoods and Ball brand across Europe*”.

“2017 could be an even better year for Callaway based on initial feedback of the new range, with Howie concluding: “We’ve been Hardgoods champions on the European Tour for two successive years and I’m excited to see what our Staff Professionals will achieve in 2017, when we reveal some very unique, game-changing products over the coming months.”

Callaway European Tour Staff Wins - 2016

Haydn Porteous - Joburg Open
Branden Grace - Commercial Bank Qatar Masters
Danny Willett - Omega Dubai Desert Classic
Danny Willett - The Masters
Jeunghun Wang - Trophee Hassan II
Jeunghun Wang - AfrAsia Bank Mauritius Open
Henrik Stenson - BMW International Open
Alex Noren - Aberdeen Asset Management Scottish Open
Henrik Stenson - The Open
Thomas Pieters - Made in Denmark
Alex Noren - Omega European Masters
Alex Noren - British Masters
Alex Noren - Nedbank Golf Challenge hosted by Gary Player

For further information about the complete Callaway product range visit www.callawaygolf.com.

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