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Visit England Launches Strategic Investment to Drive Golf Tourism

By: Golfshake Editor | Wed 31 Aug 2016


In collaboration with Visit England, the UK government has launched a number of strategic investments, which are intended to enhance and increase the tourist economy. Golf Tourism England was among the successful applicants for the initial batch of cash injections from Discover England Fund, which has the aim of ensuring that England remains competitive in a rapidly changing global tourism industry, by offering world-class tourism packages in the country to receptive customers at the right time. 

VisitEngland Chief Executive Sally Balcombe said, “Golf tourism is a fast-growing and competitive sector of the tourism industry and this investment will increase England’s market share by building world-class tourism products that convert aspiration to visit into bookings as we drive inbound tourism and spread its economic benefits across the regions of England.”

Golf Tourism England, an association set up to represent the interests of English golf clubs and support the education and infrastructure of wider tourism stakeholders, has been awarded one of the first grants from the Discover England fund. The organisation was set up in 2014 and has made significant inroads, developing new product strands and unlocking new trade partnerships, providing a clear pathway to increased inbound visitor volumes.

“Golf has been a traditional stronghold for many destinations’ global inbound tourism strategies,” commented Andrew Cooke, CEO of Golf Tourism England. “Two things have been clear since setting up the association; the quality and depth of the golf product in England and the willingness of stakeholders to collaborate on cumulative strategies to drive their businesses forward. It has been this cumulative attraction approach of pooling assets into clusters that has really brought England’s golf product to life and showcased it against the very best the world of golf has to offer.”

Yorkshire born Masters’ Champion, Danny Willett was quick to praise the Government’s commitment to investing in England’s golf tourism framework, “It is a champagne era for golf in England and I think it is a great move from the Government to invest in positioning the country in the minds of international golfers. There is an abundance of great courses, across all of the counties that together create a match for the very best golf destinations in the world.”

The fund will support Golf Tourism England’s product development strategy with funding and internal resource support. With their internal channels and global connectivity, VisitEngland and VisitBritain will work in conjunction with GTE to fuel increased interest within the valuable golf consumer sector. 


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Tags: Tourism England Danny Willett



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