La Cala Golf & Spa Resort

La Cala Resort, apdo.deCorreos 106, La Cala de Mijas, Málaga, 29649 Mijas Costa Spain

The natural features of the La Cala terrain have been used to challenging effect by the renowned golf course architect, Cabell B. Robinson. The three courses are carefully maintained to ensure they are playable all year round. The North Course (now renamed Campo America) is perhaps more difficult than the shorter South (Campo Asia) but both demand great accuracy from the tee and careful club selection. Meanwhile, the third golf course, Campo Europa, uses the River Ojen in making the course distinctive. The layout allows for plenty of water hazards. All three offer different challenges to all levels of golfers and demand good course management in addition to a wide variety of shots.

Member rating :

4.17/5 (29 reviews)

La Cala You Autumn Greensomes

Posted by: Darren Ramowski on Mon 08 Nov 2010

The perilous economic of the past few years have resulted in troubled times for companies in every industry. The Leisure space including golf is not immune. With the growth in the number of golfers remaining flat while new golf course construction has continued apace, golf clubs are turning to loyalty promotions to capture a bigger portion of frequent golfers.

To compete in such a golfer’s market, public courses worldwide are turning to nascent loyalty programmes to entice new golfers and keep existing clients happy. Offers include special rates, free buggies or events. Email campaigns are becoming more frequent.

Over the past 20 years La Cala Resort has developed into the biggest golf and leisure destination in Spain with three 18-hole courses and Spain's only David Leadbetter Golf Academy. The resort is located in the heart of the Costa del Sol between Marbella and Mijas and only 30 minutes from Malaga airport.

The resort’s “laCala&You” affinity card offers non-residents an opportunity to sample the facilities.

The programme was launched in May 2007 and is open to anyone over 18 years who completes an application form in the resort or via the website. There are now over 2,500 members of the “laCala&You” scheme from 22 countries.

The programme offers a range of benefits to its cardholders, including discounts on hotel, golf packages, free Spa thermal circuits, free buggies and hotel restaurant discounts. There are also exclusive competitions and events for members.

Around 500 players take part each year in “laCala&You” competitions.

The latest competition was the laCala&You Autumn greensomes which took place in October on Campo Asia. The competition was held in the greensomes (Stableford) format and the general reaction of the competitors was extremely positive. In particular, the cardholders enjoyed the opportunity to meet and develop friendships that can be renewed on an annual basis at subsequent events.

La Cala & You Autumn Greensomes